How We Helped a Pet Brand 2X Their Monthly Revenue and Break Their Sales Record Before Year-End

This client’s growth tells the full story: strategy layout, marketing clarity, SEO lift, high-ROAS ads, and email revenue from a dormant list.

  • +24% organic clicks

  • $9,949.12 email revenue

  • ROAS 4.5+ on paid ads

  • 100%+ YoY monthly revenue growth

Overview:

Client:

Pet eCommerce brand

The Challenge:

Services:

SEO, Paid Ads, Email Marketing, Analytics, Strategy

Launch:

Partnership began April 2024

They Had Great Products, But No Clear Path to Growth.

Before we got started, this pet brand had strong products and loyal customers, but no real marketing foundation. They weren’t tracking results, hadn’t run email marketing, and had no way of knowing what worked. Organic traffic was low, paid ads had no attribution, and the website wasn’t built to convert.

Our Strategy:

Phase 1: Strategic Foundation

  • Conducted competitor review + SWOT audit

  • Refined messaging using real customer testimonials

  • Website redesign to improve SEO and conversion

  • Created a 3-month roadmap for email, SEO, social, and paid ads

Phase 2: Track What Matters

  • Integrated GA4 and Shopify

  • Built conversion tracking to measure true ROI

  • Provided the owner with reporting that made sense

Phase 3: Activate & Scale

  • Targeted paid ads with 4.5+ ROAS

  • SEO campaign drove +24% more clicks

  • Launched email automations and promo series with strong engagement

The Results:

The Numbers Tell The Story (2024 vs. 2025)

SEO:

  • Organic Clicks: +24% YoY (2.33K vs. 1.88K)

  • Search Impressions: 91.5K vs. 63.6K

  • Rankings: 21 keywords in Top 10 (up from 0)

Google Ads:

  • Performance: $2K/mo spend → 37 & 41 conversions = ROAS 4.5+

Email:

  • Revenue: $9,949.12 in 6 months from dormant list

  • CTR / Open Rates: 35% open, 1.67% click rate

Sales:

  • YoY Online Sales: 2025: $10,102 (by June) vs. $9,845 in all of 2024

  • Monthly Avg Sales: $1,683 vs. $820 per month

“In just six months, they more than doubled our average monthly revenue, reactivated a dormant email list,

And now we have total clarity on what marketing actually works.”

Want these kinds of results for your pet business?

Whether you're stuck, scaling, or starting fresh, this kind of success isn’t magic. It’s the result of smart strategy, clean execution, and relentless optimization. If your pet brand is ready to grow, let’s talk.