How We Helped a Pet Brand 2X Their Monthly Revenue and Break Their Sales Record Before Year-End

This client’s growth tells the full story: strategy layout, marketing clarity, SEO lift, high-ROAS ads, and email revenue from a dormant list.

  • +24% organic clicks

  • $9,949.12 email revenue

  • ROAS 4.5+ on paid ads

  • 100%+ YoY monthly revenue growth

Line graph comparing e-commerce sales for the years 2024 and 2025 across months, showing sales figures with 2025 consistently higher than 2024.
See What We Can Do For You

Overview:

Client:

Pet eCommerce brand

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Services:

SEO, Paid Ads, Email Marketing, Analytics, Strategy

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Launch:

Partnership began April 2024

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The Challenge:

They Had Great Products, But No Clear Path to Growth.

Before we got started, this pet brand had strong products and loyal customers, but no real marketing foundation. They weren’t tracking results, hadn’t run email marketing, and had no way of knowing what worked. Organic traffic was low, paid ads had no attribution, and the website wasn’t built to convert.

Our Strategy:

Phase 1: Strategic Foundation

  • Conducted competitor review + SWOT audit

  • Refined messaging using real customer testimonials

  • Website redesign to improve SEO and conversion

  • Created a 3-month roadmap for email, SEO, social, and paid ads

Phase 2: Track What Matters

  • Integrated GA4 and Shopify

  • Built conversion tracking to measure true ROI

  • Provided the owner with reporting that made sense

Phase 3: Activate & Scale

  • Targeted paid ads with 4.5+ ROAS

  • SEO campaign drove +24% more clicks

  • Launched email automations and promo series with strong engagement

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The Results:

The Numbers Tell The Story (2024 vs. 2025)

A digital dashboard showing website analytics data with metrics for total clicks, impressions, click-through rate, and average position over six months. It features colored sections in blue and purple and includes line graphs illustrating fluctuations in clicks and impressions.

SEO:

  • Organic Clicks: +24% YoY (2.33K vs. 1.88K)

  • Search Impressions: 91.5K vs. 63.6K

  • Rankings: 21 keywords in Top 10 (up from 0)

Google Ads:

  • Performance: $2K/mo spend → 37 & 41 conversions = ROAS 4.5+

Email:

  • Revenue: $9,949.12 in 6 months from dormant list

  • CTR / Open Rates: 35% open, 1.67% click rate

Sales:

  • YoY Online Sales: 2025: $10,102 (by June) vs. $9,845 in all of 2024

  • Monthly Avg Sales: $1,683 vs. $820 per month

Dashboard displaying sales metrics including total sales of $16,815.52, referral breakdown with percentages, channel breakdown as a doughnut chart, total orders at 85, refunded orders at 1, voided orders at 0, net orders at 84, net sales of $16,566.24, and overall total sales.

Lead Generation:

  • Prior to our work together, the client had no clarity on which marketing channels were responsible for driving new leads. We set up conversion tracking in GA4 and began measuring.

  • At a 60% close rate on a custom product that costs $300, lead generation through SEO, Paid Ads, Organic Social, and Email is estimated to have created over $90,000 in new sales through Q3 of 2025.

Screenshot of a data analytics report showing various metrics like total users, new users, returning users, engagement time, sessions, event count, key events, and their percentage changes for different traffic sources including Organic Search, Direct, Paid Social, Paid Search, and Organic Social from January 1 to December 3, 2025.

“In just six months, they more than doubled our average monthly revenue, reactivated a dormant email list,

and now we have total clarity on what marketing actually works.”

Want these kinds of results for your pet business?

Whether you're stuck, scaling, or starting fresh, this kind of success isn’t magic. It’s the result of smart strategy, clean execution, and relentless optimization. If your pet brand is ready to grow, let’s talk.

Book Your Strategy Session
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