Q&A: Tips on Responding to Online Reviews
Another piece of shared content for our community members: a really insightful Q&A on responding to online reviews!
If you’ve been keeping up with us here at Pet Engine Marketing, responding to online reviews is one of our key service offerings for a number of reasons: it improves your credibility, it increases your visibility on search engines, it’s a valuable way to interact with customers, it provides useful content that can be used elsewhere…and so on! For more information on customer service, check out the Blog area!
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Q&A:
Tips on Responding to Online Reviews
Originally posted by GoDaddy, this Q&A on Tips on Responding to Online Reviews we’ll provide you some cliff notes and our major takeaways but definitely take a look at the full article to see graphics, good and bad examples, and to get a deeper understanding of the proper voice used in different situations.
Our Takeaways
Yes, you need to respond to ALL reviews, whether they are good, great, bad, terrible, or don’t say a word. 80% of American consumers read reviews before purchasing a product - even while they’re inside your store with their phone (Source: YouGov).
With negative reviews, try to get to the core of the issue and ultimately reach out to the reviewer on a private (not a public) channel. On the public channel, maintain your tone, composure, and professionalism.
No, you can’t pay to have negative reviews removed. However, you CAN use them to your advantage - check out at Pet Engine Marketing case study on how we used a negative review to a client’s advantage.
Like what you’re reading but don’t have time to handle it yourself? Need help with your pet store’s marketing? That’s where we come in - working with Pet Engine Marketing is like having an in-house marketing team manage your pet store’s marketing strategy. We take it off your hands completely, saving you time, hassle, stress, and bringing you ROI. Set up a no-pressure discovery call to see how we can help you grow your pet store in 2020.
