Recommended Experts of the Pet Industry
“I hired an SEO company once and it didn’t do anything, they showed me some reports every month but nothing was happening in my business.”
“I hired someone off Fiverr to build my website and I hated it, so I’m never doing that again.”
“I’ve worked with social media agencies and freelancers, but they always posted the same tongue-out Tuesday garbage every week, they didn’t understand my customers or the pet industry.”
Does this sound like you or a peer in the pet industry? Tired of not knowing who to trust when it comes to training, leadership, marketing, sales, finances, and more? How do you find pet industry experts who have been in the pet industry, have demonstrated results with other pet businesses, and that you can trust not to break your business or ruin your reputation?
Introducing: The Pet Industry Network
I’m fortunate to have come together and met with several pet industry experts through the Pet Industry Network, real and in person! These are the partners of Pet Engine Marketing: vetted, reliable, trustworthy, and experienced in the pet industry, and they pass our own very high standards when it comes to quality of work, integrity, ethics, and relationships.
So if you’re looking for expert help in the pet industry, here’s who I would recommend:
Accelerazon:
Specialty: Amazon Marketing
Who They Work With: Brands and product manufacturers in the pet industry
More information: Accelerazon was founded to help brand owners and manufacturers accelerate their Amazon sales through a combination of data-driven decision-making, search rank optimization, strategic advertising, and full-service account management. We partner with our customers for long-term success through tailored solutions and customized fee structures built to maximize the benefit and best match each individual company’s needs.
Contact: Stephen Gary & Erin Gary, Founders
Astro Loyalty:
Specialty: Digital Loyalty and Marketing Suite
Who They Work With: Independent pet retailers
More information: Astro Loyalty, a small business founded by pet enthusiasts, has risen to become the go-to standard for automated loyalty programs in the pet industry. With a steadfast commitment to empowering independent pet and farm & feed retailers, Astro Loyalty offers a suite of integrated platforms designed to drive pet owners to their local neighborhood stores and away from big-box retailers.
Astro Loyalty’s comprehensive platform includes several tailored solutions exclusive to its retailer members, such as Astro Frequent Buyer, Astro Offers, ‘Sharing The Love’ Adoption Rewards, Astro Marketing, and more. This suite of platforms is specifically designed to enhance customer loyalty, providing retailers with the tools they need to thrive in a competitive market.
Contact: Stacey Desnoyers & Kat Carbonaro, Vendor and Retail Relations
Big Paws Marketing:
Specialty: Email Marketing
Who They Work With: Brands and emerging businesses in the pet industry
More information: Big Paws Marketing is a full-service digital marketing agency for businesses in the pet industry, specializing in email and content marketing.
Contact: Pamela Keniston, Founder & CEO
Cait Mellor Writes:
Specialty: Copywriting
Who They Work With: SMB brands in the pet industry
More information: Cait Mellor is the go-to pet industry copywriter, helping pet brands connect with, nurture, and convert their ideal customer through the power of strategic messaging. She provides done-for-you and done-with-you copy solutions to keep your pet brand visible.
Contact: Cait Mellor, Founder
Dox Design:
Specialty: Graphic Design & Branding
Who They Work With: Any pet business
More information: From underdogs to top dogs, Dox Design is the go-to creative agency for businesses like yours who want to bring their brand’s mission and BIG vision to life with the power of #droolworthy branding and design.
Contact: Emma Low, CEO
FUR Social:
Specialty: Social Media Marketing
Who They Work With: Any pet business (except breeders and non-force-free trainers)
More information: FUR Social is a digital marketing agency dedicated to serving businesses in the pet industry. We specialize in crafting compelling content marketing strategies and impactful social media campaigns tailored to the unique needs of pet businesses. Our mission is to help brands forge meaningful connections with pet parents, elevate their online presence, and drive growth through creative and targeted marketing solutions.
Contact: Skarlet Rockwood, Founder
Fuzzy Face Media:
Specialty: Video Marketing
Who They Work With: Any pet business
More information: At Fuzzy Face Media, we collaborate with pet professionals to produce engaging, top-tier video content that helps you stand out from the pack, while staying true to your brand’s mission and goals. With our team by your side, you can devote your energy to what you do best: caring for all kinds of critters, big and small.
Beth Lambert, Founder
Max Pet Marketing:
Specialty: Brand Strategy
Who They Work With: Any pet business
More information: At Max Pet Marketing, we help pet businesses drive more profit with powerful branding and messaging.
Kati Keyes, CEO
NextPaw:
Specialty: Pet Retailer Websites
Who They Work With: Independent pet retailers
More information: NextPaw exists for 1 reason: To increase foot traffic to local pet businesses.
Gabe Juarez, Owner
Pet Boss Nation:
Specialty: Business Coaching
Who They Work With: Brick-and-mortar pet businesses
More information: Pet Boss Nation® is a professional development company coaching local pet business owners how to grow their business and reclaim their life. With clients across the USA, Canada and Europe (many award winning), we've helped small businesses in the pet industry collectively generate hundreds of millions dollars with our resources, tools and community!
Candace D'Agnolo, CEO & Founder
Pets on Q:
Specialty: Influencer Marketing & Animal Talent
Who They Work With: Animal talent and brands looking to hire animal talent, influencers, animal actors, or creators
More information: If you are looking to hire animal talent, content creators, animal actors, or influencers, for events or any service animals can provide. We offer a free public marketplace to place casting calls and to find animal talent on www.theanimallist.com. We also offer agency services if you need additional help in finding animal talent.
Colleen Wilson, CEO
Pet Pro Media:
Specialty: Business Development
Who They Work With: Digital and education-based businesses in the pet industry
More information: Pet Pro Media is a marketing agency dedicated to helping pet businesses thrive in the ever-evolving digital landscape. We specialize in lead generation, sales, and retention strategies that boost revenue and expand market share for our clients. Signature services include optimizing marketing and sales funnels and business development advisory by using a data-driven approach and building a strategic roadmap. If you are a pet business looking to attract more quality leads, increase your conversion rate, and/or retain more customers, get in touch with our team.
Jolanta Smulski, Founder
Pet Retail Helper:
Specialty: Inventory Management
Who They Work With: Any pet business with any type of operations problem (inventory, cash flow, profit)
More information: At Pet Retail Helper, we help pet businesses profit at every stage of their business growth -- from start-up to selling, we create and deliver plans to optimize profits by optimizing inventory turnover, managing expenses, and growing customer engagement.
Lynn Switanowski, Top Dog, President
Whisker Media:
Specialty: Public Relations and Media
Who They Work With: SMB or non-profits in the pet industry
More information: At Whisker Media, we use our nine lives to make sure you’re top dog no matter what your industry: for-profit, nonprofit, or the public sector. We’ll do everything to gain your trust while helping you drive growth or change public opinion. We use the power of emotional storytelling for our work in public relations strategies that include media relations, publicity services, employee communications, crisis management and digital content creation.
Alexane Ricard, Account Executive
Work For Treats:
Specialty: Pet Business Photography & Video
Who They Work With: SMB in the pet industry
More information: Work for Treats provides commercial photo & video exclusively to pet businesses, remotely from our South Florida studio. We provide a full production experience, including pet models, all without clients having to leave their offices or home.
Marietta Losada & Morten Marthinsen, Co-Founders
Looking for more information?
Visit the Pet Industry Network to get more info on all of these amazing people and partners!
