Make Marketing Make Sense for Your Audience.
Speaking & Workshops with Matt Aldrich
Practical, engaging sessions that help pet business owners understand their marketing, spot opportunities, and leave knowing what to do next.
Matt brings real examples, clear explanations, and hands-on experience to conferences, workshops, webinars, and industry conversations.
On Stage. On Screen. In Good Company.
Sharing practical marketing advice with pet business audiences across the industry.
Meet Matt Aldrich
Real Pet-Industry Experience. Plain-English Advice.
Matt’s experience starts on the retail floor, not just behind a marketing dashboard.
With more than 12 years in the pet industry, including three years in retail, he understands the challenge of running a business while trying to market it. Today, he leads Pet Engine Marketing, helping independent pet retailers and service providers turn business goals into focused marketing plans.
He’s also the co-founder of Pet Industry Network, a PETS+ contributor, and a speaker at events including SUPERZOO, Global Pet Expo, and The Pet Summit.
His approach is straightforward: explain what matters, show what it looks like in practice, and help people apply it to their own businesses.
Less Guesswork. Clearer Next Steps.
Marketing education should help people make better decisions when they get back to work.
What Your Audience Can Expect
Clear
Explanations
SEO, advertising, websites, and email explained in language business owners can understand, whether they handle marketing themselves or work with a team.
Relevant
Examples
Real pet-business situations, familiar challenges, and practical examples that connect the ideas to the audience’s day-to-day work.
Room to
Participate
Questions, discussion, and hands-on exercises where the format allows. Attendees can connect what they’re learning to their own businesses.
Start With What Your Audience Needs.
Speaking Topics
From big-picture marketing decisions to hands-on website reviews, sessions can be tailored to your audience’s experience, business types, and available time.
Practical Marketing Topics Built Around Your Audience.
Sessions are tailored to the audience, format, and challenges your event is designed to address. Core topics include:
Marketing Strategy & Planning
Local SEO & Getting Found Online
Website Design & Customer Experience
Google Ads & Paid Advertising
Email Marketing & Customer Retention
Marketing Automation & Follow-Up
Measuring Marketing Performance
Connecting Marketing to Business Growth
Have a Different Topic in Mind?
Let’s talk about what your audience is navigating and what you want them to leave with. Matt can adapt the focus and format to fit your event.
Formats That Fit Your Event:
Conference Sessions
Focused presentations for pet business owners and industry audiences.
Hands-On Workshops
Interactive sessions with exercises, examples, and opportunities to apply the ideas.
Webinars
Practical online education for communities, associations, and industry partners.
Panels & Podcasts
Straightforward conversations about marketing, business growth, and the pet industry.
See What Your Audience Can Expect
Watch Matt Speak
Clear explanations, real examples, and practical advice for pet business owners. Watch a presentation or webinar to get a feel for Matt’s approach.
Google Business Profiles: How to Optimize Your Listing to Rank Higher & Double Your Business on Google
Global Pet Expo 2024 • Full Presentation
Turn Website Traffic Into More Booked Appointments
MoeGo 2026 • Full Webinar
Looking for a Session Built Around Your Audience?
Let’s talk about your event, the challenges your audience faces, and what you’d like them to take away.
What Would You Like Your Audience to Walk Away With?
Let’s Talk About Your Event
Tell Matt a little about your event, who’s attending, and what you want them to learn. You don’t need a finished session brief to start the conversation.
For conference sessions, workshops, webinars, panels, or podcast interviews, use the form to discuss the fit and availability.