Running a pet business involves juggling many tasks. From managing appointments to tracking sales, it can be overwhelming. Enter the CRM platform. This tool can streamline your operations, making your life easier.

Mailchimp is a top email marketing platform. It provides a strong set of tools to boost customer engagement and increase sales. Understanding and implementing best practices for Mailchimp can significantly impact the success of your pet retail business.

A robust content strategy is the backbone of any successful marketing campaign. It involves the planning, creation, distribution, and management of content that resonates with your target audience. But time is tight and you need to be consistent.

Even after all these years, email is still one of the best ways to market a business. 

Email marketing can help you connect with pet owners, promote your products, and drive business growth.

Is your pet store buried in search results?

Join our power-packed webinar and learn how to dig your way to the top!

Christmas, Easeter, Thanksgiving, Valentine’s Day…

The big holidays get a lot of play on social media. But there are some other great opportunities for pet retail businesses. Here’s our list.

A short breakdown of what you can expect from Pet Engine Marketing at SuperZoo 2024, including founder Matt Aldrich’s educational presentation on Local SEO for Brick and Mortar Pet Businesses!

Are you losing out on revenue by not optimizing your customer journey? See how you can turn website visitors into in-person shoppers and drive more foot traffic.

The holiday season is prime time for retail. But how can you win attention and drive revenue? Check out our cheat sheet for all the ideas you need to win big every year.

Engaging customers and building loyalty is crucial to hitting goals for pet stores. But with so many marketing channels available, it can be tough to choose the right approach.

Many stores will post on social, send a few emails, and maybe even run some ads. While these are great options for most buyers, there is another more personal tactic we love to recommend: interactive marketing.

Many pet businesses struggle to rank higher in search results. But with the right mix of content, you can supercharge your SERP rankings and drive more revenue. Here’s how.

Local SEO can be your secret weapon to reach your goals.

It's a powerful tool that can help pet businesses attract nearby customers. By optimizing your online presence for local searches, you can increase your visibility and grow your business.

But how do you leverage local SEO effectively?

One of the most powerful marketing tools you have is your current customer base. Leveraging user-generated content is a fantastic way to build trust and gain new buyers. Here’s how to do it.

The holiday season is a time of joy, celebration, and, of course, shopping. For pet stores, it's a golden opportunity to boost sales and engage customers.

But how can pet businesses stand out in the festive crowd? How can they make their holiday promotions more appealing to pet owners?

When you invest in your company you need to know if it worked. Find out how you can measure marketing ROI for your pet business.

Customers have high expectations when shopping at your store. Here are our top tips for elevating your pet retail customer experience.

Staying ahead of trends is important for retail. Here are the top pet business marketing trends for 2024 and beyond.

A short breakdown of what you can expect from Pet Engine Marketing at Global Pet Expo 2024, including founder Matt Aldrich’s two educational presentations on pet store marketing!

As a pet business you need to stand out. Local SEO is the best way to gain more revenue and traffic to your pet business - here’s why.

Want to drive more traffic from your email marketing? Check out our ultimate guide to email marketing for pet businesses.

Want to reach and engage with more potential customers through search? Here’s how to optimize your Google Business profile for a pet business.

A short breakdown of what you can expect from Pet Engine Marketing at SuperZoo 2023, including founder Matt Aldrich’s educational presentation on the importance of your pet business’s Google Business Profile!

A short breakdown of what you can expect from Pet Engine Marketing at SuperZoo 2022, including founder Matt Aldrich’s educational presentation on pet store marketing and the importance of your pet store’s Google Business Profile!

If you’re starting new pet store or pet business, it’s important to get off on the right foot (or paw)! Use our Marketing Checklist for New Pet Store Owners for free marketing ideas for your pet store to start growing your community, customer base, and profits as soon as possible!

A short breakdown of what you can expect from Pet Engine Marketing at Global Pet Expo 2022, including founder Matt Aldrich’s three educational presentations on pet store marketing!

Want to learn more about your customers? Use Google Analytics Audience Insights to improve your pet store marketing campaigns through insights, targeting, performance, benchmarks, and more!

Ready to get more results out of every video, blog post, and piece of content you spent time, energy, and money on? Distribution makes the difference and helps you stand out in a crowded marketplace.

In the rapidly scrolling world of digital marketing, sometimes we get so caught up in creating the next piece of content that we forget to maximize the distribution of the content that we’ve already put time and effort into creating.

Looking to increase your pet store social media engagement? Use our 10 tips to start creating, posting, and analyzing like a pro!

Ready to plan a successful pet store marketing campaign? Yes? Well, not until you've gone through this six-step checklist!

Our write-up on our 2021 SuperZoo experience! As a first-time attendee, there were definitely some surprises, pros and cons, and learnings!

Pet Engine Marketing founder Matt Aldrich was interviewed by Finding 10,000 Ways!

If you’re a pet store owner and you think it’s important that you are ranked on the first page, or in the top three results, of Google in 2021, you’re going to find this article worth reading to improve your pet store SEO results.

With this quick checklist of six steps, we’ll set you up with a resource for planning out your next pet store marketing campaign and ensure you don’t miss anything, skip a step, or get off track.

Use your position as a pillar of joy and community within your area to remind your customers of the positive energy and excitement associated with the September holidays.

In this article, we’ll provide a few tips on aligning your SEO with your website to make sure that you can get effective collaboration and positive results in your pet store SEO strategy.

Moving on to part 2 of using Google Analytics for your pet store website. What to look at, what to look for, and how to take action from your insights is what's covered here!

Looking for ideas for your pet store social media, pet store events, or pet store SEO content for August? Take advantage of this August marketing calendar to make the most of the final month of summer.

The COVID-19 pandemic has been, for many pet retailers, the single biggest challenge in the history of their business. Whether you’ve been in business for one year or thirty years, the impact has been widespread and damaging to retailers everywhere. How can pet store marketing help lead your through to the light?

If you’ve ever opened up Google Analytics, you know that as far as free software goes, it’s a beast. There are countless toggles, filters, settings, categories, tools, and more that are arrayed as soon as you pull it up. It can be overwhelming. Where does one even start?

We go over a quick formula for creating attention-grabbing headlines for pet store owners that want to improve their pet store marketing strategy.

As a pet store owner, how often are you looking for creativity among your hires to improve the store physically, digitally, atmospherically, culturally, or otherwise?

In this Insider post for pet store owners, we’re going to go over the benefits of a pet store social media marketing calendar, how to get started making one, what platforms or services to use, and our best practices in creating and executing on these calendars!

Here are a handful of quick tips and pet store social media ideas you can use to run successful video marketing campaigns on Instagram for pet stores.

Spent 45 minutes on an email and 88% of your subscribers didn’t open it? OUCH! Fix that with these successful subject lines for pet store email marketing campaigns.

Make the most of July’s national holidays and daily celebrations for those in the pet industry with our easy list of days to bookmark and ideas to build on!

Want to get better conversion rates from your pet store website pages? Check out these 5 tips and guides to get you going.

Pet Engine Marketing founder and CEO Matt Aldrich was asked by Behind the Pages, the PETS+ Podcast, to dish out some info on ways to improve your pet store’s SEO on your website!

Credibility is what gives you confidence, authority, and magnetism within your industry and your audience. Without it, you’re just a store.

Optimizing your pet store website for conversions and/or leads is one of the best investments (time and money) that you can make for your business. Your website is selling while you sleep, so ensuring that it runs smoothly and provides you with actionable data can be a lifesaver, and Google Search Console can get you to that point.

As more and more pet stores have shifted towards eCommerce solutions due to COVID-19, email marketing has become increasingly more important. The biggest issue is that many pet store owners that are just beginning their pet store’s email marketing campaigns face an uphill battle in fighting for attention.

Pet Connections Expo continues to work to provide its community of petpreneurs opportunities to build connections and learn during the pandemic in the form of their newly created Pet Connections Community and a series of free webinars pioneered by Pet Engine Marketing founder, Matt Aldrich.

Given the current circumstances, most monthly marketing plans and campaigns are being t̶h̶r̶o̶w̶n̶ ̶o̶u̶t̶ ̶t̶h̶e̶ ̶w̶i̶n̶d̶o̶w̶ adapted appropriately by our clients and those marketing their pet businesses smartly and responsibly! Check out our May 2020 Marketing Calendar for Pet Stores to join that group!

As a pet store owner, finding and targeting your ideal audience is the number one way to drive revenue growth year after year. With a specific set of questions and this infographic, we can help you get a better idea of who your ideal customer is, the life they lead outside your store, and the rest of their consumer profile.

Consumer behavior has changed: the where, how, and with whom in particular have undergone drastic shifts. With the impact of the COVID-19 virus, pet retailers have been forced to adapt to new consumer demands and behaviors such as dropshipping and direct-to-consumer pathways.

The new face of Pet Engine Marketing on Facebook will be our Group page: Marketing Help for Pet Businesses. Read on to learn more!

In these uncertain times, it’s understandable to wonder if right now is a good time to spend money on promoting your pet store. What should you promote? Where should you spend money? What does my audience want to hear? We cover all of these questions and more.

If you’re feeling a little stumped for content or creativity, this pet store social media sharing guide is going to be worth bookmarking!

If your pet store is adding eCommerce to respond to COVID-19, is that also affecting your pet store marketing and social media strategy? In this insider post, we’ll go over some pet store social media tips for eCommerce that you can use to maximize this opportunity to grow your eCommerce business.

For our clients, pet store social media, and social media in general, is so much more than sharing heartwarming animal-related stories, posting about the cute pets in the store, or selling a few extra bags of food or treats. Now more than ever as COVID-19 spreads across the country and businesses are shutting their doors, social media is the primary communication outlet for businesses, agencies, the government, and people.

With everything going on right now, it is more important than ever that your store stays active, communicative, and responsive online. Our April 2020 Marketing Calendar for Pet Stores is a good way to use your pet store social media feeds to create easy, relevant content for your audience to absorb as online-time skyrockets.

The world is changing, faster and more suddenly than most of us expected. And beyond the fraught health emergencies that so many of us are going through, many of us in the pet industry are being asked to adapt, change, and roll with the punches, uncertain of what the future looks like. At Pet Engine Marketing, we have been encouraging our clients to do a few things:

There are plenty of cultural events, days, and items in the March 2020 Marketing Calendar for Pet Stores for our store owners to work with! Pick one or two, not all except one or two, and get to planning while you still have time.

We’ve had an article published in Pets+ Magazine! It focuses on helping pet store owners use, track, and improve their Google Business listing insights and metrics.

As pet store marketers in today’s globalized digital age we have to think bigger and stretch past principles and guidelines into a framework that still fits today. That brings us to our 5 Ps of Pet Store Marketing.

Your business won’t succeed without reliable, competent, trustworthy employees. So when you find those A+ pet store employees, what are you as the pet store owner doing to keep them there for longer? Are you providing relevant rewards, more responsibility, less of a task they dislike or aren’t proficient at?

Congratulations! You have won over a customer and nurtured the relationship to ensure that your pet parent keeps coming back every month. This is your pet store’s lifeblood: the loyal shopper. It’s a good feeling, seeing familiar faces, isn’t it?

We’re here with the February Marketing Calendar for Pet Stores, designed with YOU (pet store owners) in mind to make sure you don’t miss an opportunity to connect with your customers and your audience in a relevant, meaningful, branded way.

You can’t rest on your laurels once you’ve convinced shoppers of the value of your brand. To retain customers, you have to consistently deliver relevant and personalized content based on their preferences and past behaviors.

Social Media has become the new frontier of customer service. If you haven’t got ALL of those customer communication channels covered on a daily basis, your pet store runs the risk of losing business and disconnecting from current or potential new pet parent customers.

How do you turn your pet store’s customers into true brand advocates? The kinds of pet parents that speak to their friends about their excellent experience in your store, the kinds of pet parents that you can’t get enough of. We’ll share some thoughts on it in this Insider series on the pet parent’s journey to loyalty.

Responding to online reviews is one of our key service offerings for a number of reasons: it improves your credibility, it increases your visibility on search engines, it’s a valuable way to interact with customers, and reviews provide useful content that can be used elsewhere.

Here’s an awesome infographic with seven tips on how mom and pop pet stores can compete against big box retailers.

It’s interesting how marketing needs and trends reflect human desires and growth paths. In our lives, we continue to see an influx of technology, just like the marketing world. We cover some 2020 marketing trends for pet stores, taking the broader, industry-wide marketing trends and focusing them for local, independent, family-owned pet stores.

Don’t miss a day this year when it comes to planning out your events, social media posts, or other content creation with this amazing Ultimate List of 2020 Pet Holidays from our friends at Dox Design!

Use this January 2020 Marketing Calendar to improve your pet store’s marketing strategy and marketing planning. If you ever feel like your planning for marketing or events is rushed or last minute, or you can’t seem to finish everything that needs to be finished in time, then this resource will be helpful for you!

Keeping up with the changes that Facebook continually introduces can be tough. Check out this infographic for all the details of Facebook image sizes and dimensions to ensure that your content and page looks, sounds, and feels the best on Facebook.

Need your pet store to be more organized? Want pet store marketing help with a content calendar? TeamUp is a great Freesource and made its way onto our list.

Following up on The Pet Business Professor’s recent post on 2018 U.S. Pet Spending by Generation, we figured we would help share this excellent data and share some of our thoughts, takeaways, and action items.

We’ve provided our free community of pet store owners this December marketing calendar for pet stores to help with your marketing planning during the busy holiday month.

Check out this infographic from Yes Marketing on Black Friday and Cyber Monday trends over the past few years. We’ll share a few thoughts and takeaways from this infographic below as it relates to pet stores and pet store marketing.

Following up on part 1 of email content ideas for pet stores, we’ve got the second and final installment here to revamp, revolutionize, and rework your email marketing strategies for your pet store. You can check out the first installment HERE.

A report recently came onto our desk based on research done by The Manifest on social media habits by generation. We summarize it and give some of our insights as to what it means for pet stores, and how the data might affect pet store marketing strategies and tactics.

Here we are, back with part 2 on Holiday Retail Marketing Trends 2019. We’re hoping our community of pet business owners and pet store owners are able to use these trends and key takeaways to improve their pet store’s marketing strategy for the holiday season.

This post is going to be on our thoughts and action items in response to this piece by Pet Business Professor that digs into the spending inside our $78.60bn pet industry. It’s a really great, highly precise, detailed write-up on the numbers and spending broken up by economic and age-based demographics.

When we really think about it, holiday shopping is about finding the perfect gift for the special people (or pets) in our lives. So how do you find that perfect gift? Santa doesn’t deliver it. Elves aren’t building it. Here’s our five holiday retail marketing trends of 2019, and some actionable takeaways for pet store owners and your pet store’s marketing strategy to thrive with these trends.

Instagram is a hugely powerful tool for pet stores, and this infographic on how to set up Instagram for your pet store (or other pet business) can help you get the most ROI from it. Head to the bottom of the post to see our 3 major takeaways for pet businesses when it comes to setting up your business Instagram profile.

Want to start email marketing for your pet store but you don’t know what kind of content to put out? Our team here at Pet Engine Marketing has come up with a handful of email content ideas for pet stores that you can put to the test, going beyond the standard newsletter.

If you’re feeling like you’re late to the game when it comes to pet store marketing for the holiday season, don’t stress out too much. There’s still a way for you to make an impact on your sales with these last minute holiday campaigns for pet stores.

Want to get more from your email marketing? We give you 4 quick hacks that will increase your open rates and bring in more sales for your pet store, optimizing email for best ROI.

It’s fall, and it’s holiday season, and all of your competitors are vying for consumer attention. How do you stand out We’ve got 5 holiday marketing tips for pet stores to help pet store owners make a splash in their customer’s minds this November and December.

Our second talk from Pet Connections Expo: We break down some of the key online metrics to track for your pet store, and we’ll briefly dig into ways that you can improve metrics and get better results when marketing your pet store.

Pet Engine Marketing are going to give you a few holiday ideas for pet stores to run with. Seeing as 94% of pet parents intend to purchase a gift for their fur babies this year, these holiday ideas for pet stores are a great way to capitalize on this time of year.

We go over the 3 major types of customer for pet stores and how to go about enhancing customer loyalty for both new and existing customers in this fourth installment!

For those of you that weren’t able to make it to Pet Connections Expo this past year, we’re going to break down one of our popular campfire session topics. This particular topic was focused on 2019 trends for retailers, marketers, and pet store owners, ultimately providing some takeaways and ideas for pet store owners to market their stores in creative ways that will draw the eye and bring in business.

In this Insider post we’re going to give a brief review on our impressions of Pet Connections Expo, go over some pros and cons, and try to answer some questions that pet store owners might have regarding this expo, ultimately tackling the main one: is Pet Connections Expo worth attending?

Our philosophy for pet store clients is to maintain a continual focus on attracting new business, but also maximizing business from current existing customers. To do that, we need to enhance their loyalty to their pet store and continue to build loyalty from customers that are not as far along in the customer journey.

Most of the time Google will update it’s algorithms without warning, news, or notifications of any sort. However, the most recent core updates have come with an announcement from Google on what’s changed. We’re here to take all of that data and drill it down into something manageable when it comes to marketing for pet stores.

We’re really excited about the Campfire Sessions! Join us with a host of other highly qualified and respected speakers for quick doses of intense learning and conversation.

Our pet store marketing philosophy is about maximizing customer loyalty and getting the most from the customers that already love your pet store, making their experience there better and increasing visit frequency and purchase size.

Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Is your pet store marketing strategy recognizing and building on these trends?

Join us on a free webinar on Tuesday, September 17th to learn about how you can get the absolute most out of your experience at Pet Connections Expo 2019!

For pet store owners that want to improve their local search results and SEO rankings, Google Business is a critical piece of your pet store marketing plan that helps your store get noticed and get more sales!

If you want your pet store to rise up the rankings in Google, get more organic traffic online, and ultimately result in more foot traffic through the door and more sales at the store, this is worth your time!

Marketing isn’t just your advertising, your signage, or your logo. It’s everything that happens when pet parents encounter your pet store’s brand, from all of your online or offline advertising to the experience they have speaking with your employees in the store. So it’s everything that goes into their interaction with your brand, and these interactions are what enhance customer loyalty.

We are all about partnership, and these are our guidelines to building the best partnerships with our pet store clients. We are all about helping, and ensuring that pet stores get the most out of their marketing agencies is part of that!

Since customer service is a huge piece of a pet store’s marketing strategy, the team at Pet Engine will be able to help you with some pet-store specific customer satisfaction survey questions that are sure to give you insight and build your pet store.

We’ll be at Pet Connections Expo in New Jersey this fall and on top of our two Campfire Sessions we’ll be able to sit down one-on-one with pet store owners and dig a bit deeper into their marketing.

Did you know that 90% of consumer say they find email personalization appealing? Or that 80% are more likely to purchase from a business that offers personalized marketing and experiences? Check out these 3 steps to improve your pet store’s email marketing and get more customers, more visits, and more revenue!

Digital marketing is powerful but can only go so far on its own. We’ve found that our ongoing digital marketing efforts will really showcase their results when they are accompanied by local events as a capture point for the digital community.

Our final piece of the pet store marketing mindset and philosphy miniseries, a look into our brains as modern pet store marketers.

Today’s principles might be a bit more radical or out there, a slight step away from what would be considered traditional thought processes regarding marketing. It’s what makes us different, and part of what makes us successful.

We’ll be tackling big “why” and “how” and “what” questions when it comes to pet store marketing in the digital age.

Running a business, big or small, means weighing the ins and outs. Is the juice worth the squeeze? What’s the return on investment? Is the money I put in going to get me the results I want? These are questions all business owners come up against, especially when it comes to marketing. As a pet store owner, how can you effectively promote your pet store and it’s content without breaking the bank?

The team here at Pet Engine Marketing have made massive increases to organic (unpaid) traffic through search engines like Google and Bing with one of our clients, Wags to Wiskers Pet Supplies, in Ann Arbor, MI (a saturated market when it comes to pet stores, both independent and big box). So if you wanted proof of our work and our results, here it is!

A final Freesources post as a kind of catch-all for everything we’ve gone over in the fast few months while building our community. We’ll also go over a few other of our favorite resources that didn’t fall into one of the broader categories but could still be useful for pet store owners and other pet professionals.

We’re going to add to our Freesources post on tradeshows with our six steps to a successful tradeshow, ensuring that you get the most out of your expo experience whether it’s at Global, SuperZoo, PetConnections, or otherwise.

We’re going to sneak this one in here because technically, retailers attend tradeshows for free. They are meant for independent and family-owned businesses to build connections, find new products, get free samples, learn, and build those small, local pet stores that we all love.

We’re excited to offer you as much free actionable advice, ideas, and tips as we can fit into 30 minutes during a free marketing audit at Pet Connections Expo in October!

Since we are primarily a pet store marketing agency for brick-and-mortar retailers, we’re going to dig into some tips that are primarily meant for that type of business. Nonetheless, what we give out here can be appropriated and adapted to other pet businesses, whether it’s for exotic birds, livestock and feed, or fish and aquariums, this will help.

Search engine optimization is more important than ever nowadays and it’s critical for (almost) every pet store to understand the true meaning of SEO as well as the potential it creates for every pet business. Of course, we’ll back it up with data!

Today’s Freesource post will focus on what AnswerThePublic does, and why it’s a huge benefit to you as a pet store owner and your pet store’s marketing strategy when it comes to content creation, understanding your audience, and SEO.

6 reasons why you need to use a social media management tool for your pet store’s marketing strategy. Let’s dive right in - you’ll notice that most of these reasons fall under a few main tenets: it saves you time, it makes your life easier, and it improves your social media marketing capabilities.

The free plan through Hootsuite is perfect for pet store owners who want to start managing multiple social networks, schedule content, and engage with their audience — all in one place.

Using video is a really good idea - using video to market your pet store in the right way on the right platforms is a great idea. We’ve got best practices to help pet store owners starting out or implementing video marketing.

We go over why you should start using video for your pet store’s marketing, and how to use video on major social media platforms to get the best results for your pet store.

We are so excited to announce that we’ll be speaking at Pet Connections Expo on October 15-16 at the New Jersey Convention & Expo Center! It’s free for retailers, so we’re hoping to meet a lot of you face-to-face and make the most of our time there.

For those of you that haven’t heard of Wistia, it is a free software platform that can help pet store owners create, edit, host, promote, and track high quality professional-looking videos.

Take the quiz and find out how well you’re actually marketing your pet store online. We’ll be able to give you some recommendations based on the results!

It’s true, we’re deep into the “visual revolution.” With hundreds or thousands of social posts flooding your customers every day across every platform, you need visual content to help you pop and stand out from the rest of the noise.

What really makes your visual content, your imagery, and your graphic branding important? Today we’ll get into some nitty gritty data-based (always) trends that will get our point across: the internet and it’s users have shifted from “tell” to “show.”

“Look good, feel good, play good, paid good.” Deion Sanders said that, but it applies to pet stores, and pet store marketing, as well. Whether you like it or not, potential customers are going to judge your pet store before they ever set foot in it via your Instagram feed, your Facebook page, and your website’s appearance.

Fresh off our quick write-up of one of Jet’s Favorite Freesources on HubSpot, we’re going to dig a big deeper into the world of inbound marketing. The folks at HubSpot are big proponents of inbound marketing, and nearly all retailers engage in some form of inbound marketing (whether they know it or not), including pet retailers.

As a pet store owner, we recommend HubSpot as a place to learn more about marketing, sales, and services that can help build your business. As a small business within the pet industry ourselves, we utilize HubSpot for their free CRM, their free sales platform, their free marketing resources, research, and reports, and their helpful community of generous business owners and marketers.

After more than 20 years of watching PetSmart and Petco enjoy the lion’s share of consumer spending in the pet specialty channel, it appears that independent pet store chains are gaining ground and PetSmart & Petco are going downward dog!

Today we’ll go over some quick tips and tricks to improve your website that maybe you and your team overlooked in the case of not needing a complete website overhaul. Let’s learn about optimizing your pet store’s website.

When it comes to content creation for a newly created website, every pet store is unique and needs something to differentiate itself. However, visitors to your website (your potential customers) have set expectations of your website: what information they expect to find on it and where on your website they expect to find it. So, we’ll advise you on what our experience tells us are the must-have pages that all pet store websites need.

We’re going to go over a few reasons why the modern pet store needs a modern website and how it can be used to build your business. As always, we’ll be using real-time examples, real-time data from one of our clients, and real-time statistics to back up all of our claims.

Part 6 of our Freesource series for pet store marketing is going to focus on the importance of having a beautiful, functional, informative website that draws online visitors toward your pet store rather than repelling them.

Pretty big question right? Maybe an even more pertinent question to our pet store owners is why does it matter for me to know what my time is worth? What’s the point of this question? What’s the point of anything?

Based on our experience in marketing pet stores and in working in and managing pet stores, we bet that the majority of pet store owners are saying “I am pulled all over the place and hardly feel in control of where I spend my time due to the demands of the business.”

Among all demographics, the growing trend is not in calling in, or sending emails, but going to Facebook and Twitter to get answers to questions, get issues resolved, and get on with their lives quickly. Clearly, social media platforms have evolved to become more than emergent platforms for marketing and advertising.

Today’s Insider post will be touching on the importance of gathering, cultivating, and even promoting reviews to benefit your pet store’s marketing aims and business goals.

It’s official: social media is taking over. It might be even safe to say that it already has taken over. As a pet store owner, you see it in your customers (both furry and human), you see it in your daily lives outside your store, and you probably see it at home. It’s pervasive in our lives and in our business.

Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.

For this post, we’ve outlined all the major updates and new features for each of the major platforms so you can incorporate them into your pet store’s social media marketing strategy for 2019.

We’ll be giving brief overviews of some of the major social media tools that can be applied to your pet store’s marketing strategy, as well as providing some ideas about how to use them that you’ve hopefully never considered before!

Quick update today coming on the back of our recent Freesource post on G Suite regarding the recent G Suite pricing increases.

When we talk about improving the business processes and organizational and marketing strategy for pet stores, GSuite is one of our best friends. As both an employee and a small business owner, we highly highly highly recommend utilizing GSuite for…all of your needs.

Today we’ll touch on what you as a pet store owner should be tracking on Analytics, what you can learn through it when it comes to marketing your pet store, and how to adjust your pet store marketing strategy with your data analysis.

Today let’s learn a little about Google Analytics. For a brief overview, Google Analytics is a plugin that can be added to your website for free that tracks users across it. The scope of Analytics is impressive, as you can look at your website’s data from a really broad perspective as well as drill into minute details with ease.

After all, brick and mortar pet stores are obviously retailers, and when you’re wondering how best to market your pet store and promote your pet supplies, it’s a good idea to see what’s trending, working, and succeeding in the rest of the industry.

We’ve heard a few arguments that email as a marketing tactic for pet stores is dead, or even dying. That spending money sending advertisements to your audience when a 30% open rate is considered exceptional.

As meat-free diets become more mainstream, an increasing number of owners are interested in adopting the vegan lifestyle for their pets according to a new survey.

We figured we could dig in a little bit more to provide some insight on segmentation, a strategy that can help you communicate better with your customers via email.

The first service we want feature is MailChimp. As a pet store owner, email can be one of, if not your most, effective marketing services.

Holistic Hound partnered with Pet Wants, a national delivery service for fresh, natural pet foods, to carry its line of organic, full spectrum hemp and mushroom supplements with CBD.

A new line of pet travel products will begin shipping in March courtesy of Coastal Pet Products called Bergan.

One of the best aspects of being a pet shop owner is getting dogs in your store. As far as marketing for pet stores goes, it’s as good as gold: pet photos with your store and logo in the background are tailor-made for social media.

Running a pet store involves a lot more than just playing with cute and cuddly animals all day. You have to actually run a business, and one of the most important aspects is making money. To do that, you need to draw in customers.

Pet supply retailer Petland Discounts has become the latest victim of the collapse of brick-and-mortar retail. Management said it would need to close a large number of its stores. The retailer was founded in 1965.

Petco and Champion Petfoods today announced a strategic partnership that will bring Champion's award-winning ACANA and ORIJEN dog and cat foods to all Petco stores and petco.com beginning March 4.

Green Coast Pet is offering all U.S. government employees affected by the shutdown its full range of dog and cat products at-cost, plus shipping, until the government reopens.

Jet is the official mascot of Pet Engine, but there’s a lot more to him! Here’s a short bio on him and his antics!

SuperZoo, a pet retail trade show and conference produced by World Pet Association (WPA), has opened registration for the 2019 annual industry event. SuperZoo will be held at the Mandalay Bay Convention Center in Las Vegas, August 20–22, with education sessions on August 19–22.

Pet Business and Global Pet Expo officials are now accepting nominations for the eighth-annual Retailer Excellence Awards.

According to Michelson Found Animals, an animal welfare nonprofit organization, there are three major trends worth looking out for in the pet industry this coming year. The organization conducted a survey of over a thousand dog and cat owners and analyzed their findings. With the right planning, mindset, and marketing, independent pet stores can capitalize on all of them!