Pet Store Social Media Content Distribution Checklist
Ready to get more results out of every video, blog post, and piece of content you spent time, energy, and money on? Distribution makes the difference and helps you stand out in a crowded marketplace.
Digital Distribution Channels for Pet Store Marketing Campaigns
In the rapidly scrolling world of digital marketing, sometimes we get so caught up in creating the next piece of content that we forget to maximize the distribution of the content that we’ve already put time and effort into creating.
10 Ways to Increase Pet Store Social Media Engagement
Looking to increase your pet store social media engagement? Use our 10 tips to start creating, posting, and analyzing like a pro!
Planning Pet Store Marketing Campaigns
Ready to plan a successful pet store marketing campaign? Yes? Well, not until you've gone through this six-step checklist!
August Marketing Calendar for Pet Stores
Looking for ideas for your pet store social media, pet store events, or pet store SEO content for August? Take advantage of this August marketing calendar to make the most of the final month of summer.
Attention-Grabbing Headlines for Pet Store Marketing
We go over a quick formula for creating attention-grabbing headlines for pet store owners that want to improve their pet store marketing strategy.
Importance of Having a Creative on your Pet Store Marketing Team
As a pet store owner, how often are you looking for creativity among your hires to improve the store physically, digitally, atmospherically, culturally, or otherwise?
Pet Store Social Media Marketing Calendars
In this Insider post for pet store owners, we’re going to go over the benefits of a pet store social media marketing calendar, how to get started making one, what platforms or services to use, and our best practices in creating and executing on these calendars!
Tips to Improve Video on Instagram for Pet Stores
Here are a handful of quick tips and pet store social media ideas you can use to run successful video marketing campaigns on Instagram for pet stores.
How to Stay In Front of Your Audience During a Pandemic (Free Webinar)
Pet Connections Expo continues to work to provide its community of petpreneurs opportunities to build connections and learn during the pandemic in the form of their newly created Pet Connections Community and a series of free webinars pioneered by Pet Engine Marketing founder, Matt Aldrich.
May 2020 Marketing Calendar for Pet Stores
Given the current circumstances, most monthly marketing plans and campaigns are being t̶h̶r̶o̶w̶n̶ ̶o̶u̶t̶ ̶t̶h̶e̶ ̶w̶i̶n̶d̶o̶w̶ adapted appropriately by our clients and those marketing their pet businesses smartly and responsibly! Check out our May 2020 Marketing Calendar for Pet Stores to join that group!
Marketing Help for Pet Businesses
The new face of Pet Engine Marketing on Facebook will be our Group page: Marketing Help for Pet Businesses. Read on to learn more!
How to Market Your Pet Store During COVID-19
In these uncertain times, it’s understandable to wonder if right now is a good time to spend money on promoting your pet store. What should you promote? Where should you spend money? What does my audience want to hear? We cover all of these questions and more.
Pet Store Social Media Sharing Guide
If you’re feeling a little stumped for content or creativity, this pet store social media sharing guide is going to be worth bookmarking!
6 Pet Store Social Media Tips for eCommerce
If your pet store is adding eCommerce to respond to COVID-19, is that also affecting your pet store marketing and social media strategy? In this insider post, we’ll go over some pet store social media tips for eCommerce that you can use to maximize this opportunity to grow your eCommerce business.
Adapting to Crisis: Pet Store Social Media
For our clients, pet store social media, and social media in general, is so much more than sharing heartwarming animal-related stories, posting about the cute pets in the store, or selling a few extra bags of food or treats. Now more than ever as COVID-19 spreads across the country and businesses are shutting their doors, social media is the primary communication outlet for businesses, agencies, the government, and people.
April 2020 Marketing Calendar for Pet Stores
With everything going on right now, it is more important than ever that your store stays active, communicative, and responsive online. Our April 2020 Marketing Calendar for Pet Stores is a good way to use your pet store social media feeds to create easy, relevant content for your audience to absorb as online-time skyrockets.
March 2020 Marketing Calendar for Pet Stores
There are plenty of cultural events, days, and items in the March 2020 Marketing Calendar for Pet Stores for our store owners to work with! Pick one or two, not all except one or two, and get to planning while you still have time.
February Marketing Calendar for Pet Stores
We’re here with the February Marketing Calendar for Pet Stores, designed with YOU (pet store owners) in mind to make sure you don’t miss an opportunity to connect with your customers and your audience in a relevant, meaningful, branded way.
How to Wow with Customer Service on Social Media
Social Media has become the new frontier of customer service. If you haven’t got ALL of those customer communication channels covered on a daily basis, your pet store runs the risk of losing business and disconnecting from current or potential new pet parent customers.
2020 Pet Holidays
Don’t miss a day this year when it comes to planning out your events, social media posts, or other content creation with this amazing Ultimate List of 2020 Pet Holidays from our friends at Dox Design!
January 2020 Marketing Calendar for Pet Stores
Use this January 2020 Marketing Calendar to improve your pet store’s marketing strategy and marketing planning. If you ever feel like your planning for marketing or events is rushed or last minute, or you can’t seem to finish everything that needs to be finished in time, then this resource will be helpful for you!
Facebook Image Cheatsheet [Infographic]
Keeping up with the changes that Facebook continually introduces can be tough. Check out this infographic for all the details of Facebook image sizes and dimensions to ensure that your content and page looks, sounds, and feels the best on Facebook.
Social Media Habits by Generations
A report recently came onto our desk based on research done by The Manifest on social media habits by generation. We summarize it and give some of our insights as to what it means for pet stores, and how the data might affect pet store marketing strategies and tactics.
How to Set Up Instagram for Your Pet Store (Infographic)
Instagram is a hugely powerful tool for pet stores, and this infographic on how to set up Instagram for your pet store (or other pet business) can help you get the most ROI from it. Head to the bottom of the post to see our 3 major takeaways for pet businesses when it comes to setting up your business Instagram profile.
Last Minute Holiday Campaigns for Pet Stores
If you’re feeling like you’re late to the game when it comes to pet store marketing for the holiday season, don’t stress out too much. There’s still a way for you to make an impact on your sales with these last minute holiday campaigns for pet stores.
5 Holiday Marketing Tips for Pet Stores
It’s fall, and it’s holiday season, and all of your competitors are vying for consumer attention. How do you stand out We’ve got 5 holiday marketing tips for pet stores to help pet store owners make a splash in their customer’s minds this November and December.
Metrics to Track for your Pet Store
Our second talk from Pet Connections Expo: We break down some of the key online metrics to track for your pet store, and we’ll briefly dig into ways that you can improve metrics and get better results when marketing your pet store.
Enhancing Customer Loyalty for Pet Stores (Part 4)
We go over the 3 major types of customer for pet stores and how to go about enhancing customer loyalty for both new and existing customers in this fourth installment!
Making the Most of your Marketing: 2019 Trends
For those of you that weren’t able to make it to Pet Connections Expo this past year, we’re going to break down one of our popular campfire session topics. This particular topic was focused on 2019 trends for retailers, marketers, and pet store owners, ultimately providing some takeaways and ideas for pet store owners to market their stores in creative ways that will draw the eye and bring in business.
7 Powerful Ways to Promote Content Organically
Running a business, big or small, means weighing the ins and outs. Is the juice worth the squeeze? What’s the return on investment? Is the money I put in going to get me the results I want? These are questions all business owners come up against, especially when it comes to marketing. As a pet store owner, how can you effectively promote your pet store and it’s content without breaking the bank?
6 Reasons to Use Social Media Management
6 reasons why you need to use a social media management tool for your pet store’s marketing strategy. Let’s dive right in - you’ll notice that most of these reasons fall under a few main tenets: it saves you time, it makes your life easier, and it improves your social media marketing capabilities.
Jet's Favorite Freesources: Hootsuite
The free plan through Hootsuite is perfect for pet store owners who want to start managing multiple social networks, schedule content, and engage with their audience — all in one place.
Video Marketing for Pet Stores: Best Practices
Using video is a really good idea - using video to market your pet store in the right way on the right platforms is a great idea. We’ve got best practices to help pet store owners starting out or implementing video marketing.
Using Video for your Pet Store Marketing
We go over why you should start using video for your pet store’s marketing, and how to use video on major social media platforms to get the best results for your pet store.
Jet's Favorite Freesources: Wistia
For those of you that haven’t heard of Wistia, it is a free software platform that can help pet store owners create, edit, host, promote, and track high quality professional-looking videos.
Two Minute Pet Store Marketing Quiz
Take the quiz and find out how well you’re actually marketing your pet store online. We’ll be able to give you some recommendations based on the results!
Creating Visual Content for your Pet Store's Social Media
It’s true, we’re deep into the “visual revolution.” With hundreds or thousands of social posts flooding your customers every day across every platform, you need visual content to help you pop and stand out from the rest of the noise.
Shift Your Pet Store From "Tell" to "Show"
What really makes your visual content, your imagery, and your graphic branding important? Today we’ll get into some nitty gritty data-based (always) trends that will get our point across: the internet and it’s users have shifted from “tell” to “show.”
Jet's Favorite Freesources: Canva
“Look good, feel good, play good, paid good.” Deion Sanders said that, but it applies to pet stores, and pet store marketing, as well. Whether you like it or not, potential customers are going to judge your pet store before they ever set foot in it via your Instagram feed, your Facebook page, and your website’s appearance.
Inbound Marketing for Pet Retailers
Fresh off our quick write-up of one of Jet’s Favorite Freesources on HubSpot, we’re going to dig a big deeper into the world of inbound marketing. The folks at HubSpot are big proponents of inbound marketing, and nearly all retailers engage in some form of inbound marketing (whether they know it or not), including pet retailers.
Customer Service Goes Social
Among all demographics, the growing trend is not in calling in, or sending emails, but going to Facebook and Twitter to get answers to questions, get issues resolved, and get on with their lives quickly. Clearly, social media platforms have evolved to become more than emergent platforms for marketing and advertising.
4 Ways Reviews Grow Your Pet Store
Today’s Insider post will be touching on the importance of gathering, cultivating, and even promoting reviews to benefit your pet store’s marketing aims and business goals.
Social Media vs. Traditional Media
It’s official: social media is taking over. It might be even safe to say that it already has taken over. As a pet store owner, you see it in your customers (both furry and human), you see it in your daily lives outside your store, and you probably see it at home. It’s pervasive in our lives and in our business.
5 Social Media Trends to Capitalize On in 2019
Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.
10 Things to Try on Social Media in 2019
For this post, we’ve outlined all the major updates and new features for each of the major platforms so you can incorporate them into your pet store’s social media marketing strategy for 2019.
Jet's Favorite Freesources: Social Media
We’ll be giving brief overviews of some of the major social media tools that can be applied to your pet store’s marketing strategy, as well as providing some ideas about how to use them that you’ve hopefully never considered before!
5 Retail Marketing Trends of 2019
After all, brick and mortar pet stores are obviously retailers, and when you’re wondering how best to market your pet store and promote your pet supplies, it’s a good idea to see what’s trending, working, and succeeding in the rest of the industry.
Pet Care Tips make for Great Content
Running a pet store involves a lot more than just playing with cute and cuddly animals all day. You have to actually run a business, and one of the most important aspects is making money. To do that, you need to draw in customers.