We go over a quick formula for creating attention-grabbing headlines for pet store owners that want to improve their pet store marketing strategy.

Spent 45 minutes on an email and 88% of your subscribers didn’t open it? OUCH! Fix that with these successful subject lines for pet store email marketing campaigns.

As more and more pet stores have shifted towards eCommerce solutions due to COVID-19, email marketing has become increasingly more important. The biggest issue is that many pet store owners that are just beginning their pet store’s email marketing campaigns face an uphill battle in fighting for attention.

Pet Connections Expo continues to work to provide its community of petpreneurs opportunities to build connections and learn during the pandemic in the form of their newly created Pet Connections Community and a series of free webinars pioneered by Pet Engine Marketing founder, Matt Aldrich.

Given the current circumstances, most monthly marketing plans and campaigns are being t̶h̶r̶o̶w̶n̶ ̶o̶u̶t̶ ̶t̶h̶e̶ ̶w̶i̶n̶d̶o̶w̶ adapted appropriately by our clients and those marketing their pet businesses smartly and responsibly! Check out our May 2020 Marketing Calendar for Pet Stores to join that group!

The new face of Pet Engine Marketing on Facebook will be our Group page: Marketing Help for Pet Businesses. Read on to learn more!

Following up on part 1 of email content ideas for pet stores, we’ve got the second and final installment here to revamp, revolutionize, and rework your email marketing strategies for your pet store. You can check out the first installment HERE.

Want to start email marketing for your pet store but you don’t know what kind of content to put out? Our team here at Pet Engine Marketing has come up with a handful of email content ideas for pet stores that you can put to the test, going beyond the standard newsletter.

If you’re feeling like you’re late to the game when it comes to pet store marketing for the holiday season, don’t stress out too much. There’s still a way for you to make an impact on your sales with these last minute holiday campaigns for pet stores.

Want to get more from your email marketing? We give you 4 quick hacks that will increase your open rates and bring in more sales for your pet store, optimizing email for best ROI.

It’s fall, and it’s holiday season, and all of your competitors are vying for consumer attention. How do you stand out We’ve got 5 holiday marketing tips for pet stores to help pet store owners make a splash in their customer’s minds this November and December.

For those of you that weren’t able to make it to Pet Connections Expo this past year, we’re going to break down one of our popular campfire session topics. This particular topic was focused on 2019 trends for retailers, marketers, and pet store owners, ultimately providing some takeaways and ideas for pet store owners to market their stores in creative ways that will draw the eye and bring in business.

Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Is your pet store marketing strategy recognizing and building on these trends?

Did you know that 90% of consumer say they find email personalization appealing? Or that 80% are more likely to purchase from a business that offers personalized marketing and experiences? Check out these 3 steps to improve your pet store’s email marketing and get more customers, more visits, and more revenue!

Running a business, big or small, means weighing the ins and outs. Is the juice worth the squeeze? What’s the return on investment? Is the money I put in going to get me the results I want? These are questions all business owners come up against, especially when it comes to marketing. As a pet store owner, how can you effectively promote your pet store and it’s content without breaking the bank?

“Look good, feel good, play good, paid good.” Deion Sanders said that, but it applies to pet stores, and pet store marketing, as well. Whether you like it or not, potential customers are going to judge your pet store before they ever set foot in it via your Instagram feed, your Facebook page, and your website’s appearance.

We’ve heard a few arguments that email as a marketing tactic for pet stores is dead, or even dying. That spending money sending advertisements to your audience when a 30% open rate is considered exceptional.

We figured we could dig in a little bit more to provide some insight on segmentation, a strategy that can help you communicate better with your customers via email.

The first service we want feature is MailChimp. As a pet store owner, email can be one of, if not your most, effective marketing services.