Ready to plan a successful pet store marketing campaign? Yes? Well, not until you've gone through this six-step checklist!

With this quick checklist of six steps, we’ll set you up with a resource for planning out your next pet store marketing campaign and ensure you don’t miss anything, skip a step, or get off track.

The COVID-19 pandemic has been, for many pet retailers, the single biggest challenge in the history of their business. Whether you’ve been in business for one year or thirty years, the impact has been widespread and damaging to retailers everywhere. How can pet store marketing help lead your through to the light?

As a pet store owner, how often are you looking for creativity among your hires to improve the store physically, digitally, atmospherically, culturally, or otherwise?

Pet Engine Marketing founder and CEO Matt Aldrich was asked by Behind the Pages, the PETS+ Podcast, to dish out some info on ways to improve your pet store’s SEO on your website!

Credibility is what gives you confidence, authority, and magnetism within your industry and your audience. Without it, you’re just a store.

As a pet store owner, finding and targeting your ideal audience is the number one way to drive revenue growth year after year. With a specific set of questions and this infographic, we can help you get a better idea of who your ideal customer is, the life they lead outside your store, and the rest of their consumer profile.

Consumer behavior has changed: the where, how, and with whom in particular have undergone drastic shifts. With the impact of the COVID-19 virus, pet retailers have been forced to adapt to new consumer demands and behaviors such as dropshipping and direct-to-consumer pathways.

The new face of Pet Engine Marketing on Facebook will be our Group page: Marketing Help for Pet Businesses. Read on to learn more!

In these uncertain times, it’s understandable to wonder if right now is a good time to spend money on promoting your pet store. What should you promote? Where should you spend money? What does my audience want to hear? We cover all of these questions and more.

With everything going on right now, it is more important than ever that your store stays active, communicative, and responsive online. Our April 2020 Marketing Calendar for Pet Stores is a good way to use your pet store social media feeds to create easy, relevant content for your audience to absorb as online-time skyrockets.

The world is changing, faster and more suddenly than most of us expected. And beyond the fraught health emergencies that so many of us are going through, many of us in the pet industry are being asked to adapt, change, and roll with the punches, uncertain of what the future looks like. At Pet Engine Marketing, we have been encouraging our clients to do a few things:

As pet store marketers in today’s globalized digital age we have to think bigger and stretch past principles and guidelines into a framework that still fits today. That brings us to our 5 Ps of Pet Store Marketing.

Your business won’t succeed without reliable, competent, trustworthy employees. So when you find those A+ pet store employees, what are you as the pet store owner doing to keep them there for longer? Are you providing relevant rewards, more responsibility, less of a task they dislike or aren’t proficient at?

You can’t rest on your laurels once you’ve convinced shoppers of the value of your brand. To retain customers, you have to consistently deliver relevant and personalized content based on their preferences and past behaviors.

How do you turn your pet store’s customers into true brand advocates? The kinds of pet parents that speak to their friends about their excellent experience in your store, the kinds of pet parents that you can’t get enough of. We’ll share some thoughts on it in this Insider series on the pet parent’s journey to loyalty.

Here’s an awesome infographic with seven tips on how mom and pop pet stores can compete against big box retailers.

It’s interesting how marketing needs and trends reflect human desires and growth paths. In our lives, we continue to see an influx of technology, just like the marketing world. We cover some 2020 marketing trends for pet stores, taking the broader, industry-wide marketing trends and focusing them for local, independent, family-owned pet stores.

Use this January 2020 Marketing Calendar to improve your pet store’s marketing strategy and marketing planning. If you ever feel like your planning for marketing or events is rushed or last minute, or you can’t seem to finish everything that needs to be finished in time, then this resource will be helpful for you!

We’ve provided our free community of pet store owners this December marketing calendar for pet stores to help with your marketing planning during the busy holiday month.