A short breakdown of what you can expect from Pet Engine Marketing at Global Pet Expo 2024, including founder Matt Aldrich’s two educational presentations on pet store marketing!

A short breakdown of what you can expect from Pet Engine Marketing at SuperZoo 2023, including founder Matt Aldrich’s educational presentation on the importance of your pet business’s Google Business Profile!

Our write-up on our 2021 SuperZoo experience! As a first-time attendee, there were definitely some surprises, pros and cons, and learnings!

Pet Engine Marketing founder Matt Aldrich was interviewed by Finding 10,000 Ways!

The new face of Pet Engine Marketing on Facebook will be our Group page: Marketing Help for Pet Businesses. Read on to learn more!

The world is changing, faster and more suddenly than most of us expected. And beyond the fraught health emergencies that so many of us are going through, many of us in the pet industry are being asked to adapt, change, and roll with the punches, uncertain of what the future looks like. At Pet Engine Marketing, we have been encouraging our clients to do a few things:

We’ve had an article published in Pets+ Magazine! It focuses on helping pet store owners use, track, and improve their Google Business listing insights and metrics.

It’s interesting how marketing needs and trends reflect human desires and growth paths. In our lives, we continue to see an influx of technology, just like the marketing world. We cover some 2020 marketing trends for pet stores, taking the broader, industry-wide marketing trends and focusing them for local, independent, family-owned pet stores.

A report recently came onto our desk based on research done by The Manifest on social media habits by generation. We summarize it and give some of our insights as to what it means for pet stores, and how the data might affect pet store marketing strategies and tactics.

This post is going to be on our thoughts and action items in response to this piece by Pet Business Professor that digs into the spending inside our $78.60bn pet industry. It’s a really great, highly precise, detailed write-up on the numbers and spending broken up by economic and age-based demographics.

In this Insider post we’re going to give a brief review on our impressions of Pet Connections Expo, go over some pros and cons, and try to answer some questions that pet store owners might have regarding this expo, ultimately tackling the main one: is Pet Connections Expo worth attending?

Most of the time Google will update it’s algorithms without warning, news, or notifications of any sort. However, the most recent core updates have come with an announcement from Google on what’s changed. We’re here to take all of that data and drill it down into something manageable when it comes to marketing for pet stores.

Chewy delivered its first earnings report as a public company a week ago and it seems like a mixed bag of results when it comes to those in the pet industry. Let’s go over a few of the numbers and what they may mean in layman’s terms.

We’re really excited about the Campfire Sessions! Join us with a host of other highly qualified and respected speakers for quick doses of intense learning and conversation.

Join us on a free webinar on Tuesday, September 17th to learn about how you can get the absolute most out of your experience at Pet Connections Expo 2019!

We’ll be at Pet Connections Expo in New Jersey this fall and on top of our two Campfire Sessions we’ll be able to sit down one-on-one with pet store owners and dig a bit deeper into their marketing.

We’re excited to offer you as much free actionable advice, ideas, and tips as we can fit into 30 minutes during a free marketing audit at Pet Connections Expo in October!

Our team and founder weigh in on the recent pet industry news that Chewy has gone public and offered up it’s stocks through an IPO. Read more to see what it means for pet industry retailers.

We are so excited to announce that we’ll be speaking at Pet Connections Expo on October 15-16 at the New Jersey Convention & Expo Center! It’s free for retailers, so we’re hoping to meet a lot of you face-to-face and make the most of our time there.

After more than 20 years of watching PetSmart and Petco enjoy the lion’s share of consumer spending in the pet specialty channel, it appears that independent pet store chains are gaining ground and PetSmart & Petco are going downward dog!

Quick update today coming on the back of our recent Freesource post on G Suite regarding the recent G Suite pricing increases.

After all, brick and mortar pet stores are obviously retailers, and when you’re wondering how best to market your pet store and promote your pet supplies, it’s a good idea to see what’s trending, working, and succeeding in the rest of the industry.

As meat-free diets become more mainstream, an increasing number of owners are interested in adopting the vegan lifestyle for their pets according to a new survey.

Holistic Hound partnered with Pet Wants, a national delivery service for fresh, natural pet foods, to carry its line of organic, full spectrum hemp and mushroom supplements with CBD.

A new line of pet travel products will begin shipping in March courtesy of Coastal Pet Products called Bergan.

Pet supply retailer Petland Discounts has become the latest victim of the collapse of brick-and-mortar retail. Management said it would need to close a large number of its stores. The retailer was founded in 1965.

Petco and Champion Petfoods today announced a strategic partnership that will bring Champion's award-winning ACANA and ORIJEN dog and cat foods to all Petco stores and petco.com beginning March 4.

Green Coast Pet is offering all U.S. government employees affected by the shutdown its full range of dog and cat products at-cost, plus shipping, until the government reopens.

Jet is the official mascot of Pet Engine, but there’s a lot more to him! Here’s a short bio on him and his antics!

SuperZoo, a pet retail trade show and conference produced by World Pet Association (WPA), has opened registration for the 2019 annual industry event. SuperZoo will be held at the Mandalay Bay Convention Center in Las Vegas, August 20–22, with education sessions on August 19–22.

Pet Business and Global Pet Expo officials are now accepting nominations for the eighth-annual Retailer Excellence Awards.

According to Michelson Found Animals, an animal welfare nonprofit organization, there are three major trends worth looking out for in the pet industry this coming year. The organization conducted a survey of over a thousand dog and cat owners and analyzed their findings. With the right planning, mindset, and marketing, independent pet stores can capitalize on all of them!