We're Headed to SuperZoo 2024!

News

Aug 8

This will be my fourth year at SuperZoo, and my third year as an exhibitor and a speaker!

I am so excited and grateful to get on stage for the opportunity to help brick-and-mortar pet businesses like retailers, groomers, boarders, trainers, and more with their local SEO (search engine optimization). With Q4 around the corner and looming over what’s been a challenging year for businesses, SuperZoo feels more important than ever!

SuperZoo always brings a ton of energy and opportunities for learning and networking with other pet industry professionals so it’s one of the busiest and best times of the year. A few days in Las Vegas is all you need for a good time (no longer!) and I’m all packed and ready!

Here’s a quick breakdown of what you can expect from Pet Engine Marketing at SuperZoo 2024:

We’re located at booth #1989, which is in the Natural and Health section., near our friends Astro Loyalty and NextPaw.
- PET RETAILERS! Stop by Booth #1989 to grab your FREE Q4 Marketing Roadmap! If you feel overwhelmed by the holiday rush, grab your roadmap to keep the customers coming and the sales soaring to make it your best quarter of the year!
One scheduled presentation with SuperZoo Education on Wednesday, August 14th, 2024 bright and early before the show floor opens from 8:00 AM to 9:00 AM in room South Pacific B. Details:
- Local SEO Crash Course: How to Show Up First on Search Engines
  Ready to take on the algorithm and win? Make your local pet business the top dog in your city or region with this starter course on Search Engine Optimization (SEO).
  We’ll uncover the secrets of search engine success, helping you build a solid foundation and roadmap to future growth for your pet business.
  Attendees will leave with:
  - Up-to-date action items to optimize your content, website, listings, and more tailored for local pet businesses.
  - An understanding of what causes you to win and lose in search engine rankings, and what you can do to influence that.
  - Knowledge of how to create optimized written content that draws traffic and follows Google’s E-E-A-T methodology.
  - The best methods of tracking your local SEO results, and how to interpret those results with your pet business.
  Attending this session will equip you with the essential skills to thrive in today’s digital world, so don’t pass up this chance to acquire the latest and most effective tips, tactics, and strategies designed for pet businesses.
Matt Aldrich will also be part of a panel on Wednesday, August 14th, 2024 from 2:30 PM to 4:00 PM in South Pacific C. Details:
- Pet Industry Powerhouse Panel: Making Your Pet Business Better Every Day
  Join our “Ask the Expert” panel featuring pet industry pros in retail, finance, marketing, and operations. Tailored for pet businesses, this session offers insights into maximizing profits, promoting creative offers that drive sales, leading and motivating teams, and more. This panel provides a unique opportunity to interact with industry leaders, gain actionable strategies to elevate your brick-and-mortar pet business and tackle the tough questions you grapple with in your day-to-day operations. Bring your questions and aspirations for a chance to connect, learn, and thrive.