Pet Engine Marketing is Headed to Global Pet Expo 2024

Another year, another trip to Orlando for Global Pet Expo! It’s always hectic, but always exciting, and always fun!

I’ve got a busy schedule this year! Here are all the ways you can find me:

Booth #4804

Stop by booth #4804 to meet the Pet Engine Marketing team! We can answer (almost) any questions you may have as it pertains to marketing for pet businesses. As a marketing agency for pet businesses, our team member have dedicated their careers to helping pet businesses thrive.

• Wednesday, March 20th:

  • 12:20 pm - 1:45 pm - I’ll be part of a booth tour with several colleagues from the Pet Industry Network and will be away from my booth.

  • 3:00 pm - 3:45 pm - I’ll be presenting at The Pet Summit for the first time! My topic is search engine optimization, titled “SEO 101 Accelerator: Harnessing the Power of Search Engines!”

    Supercharge your brand’s online search engine presence with our 101 Accelerator course, a concise beginner’s class to SEO success. Learn to optimize your digital presence and elevate your pet-centric brand through effective search engine optimization techniques tailored for the competitive pet industry.

    This will be a great presentation for pet product manufacturers and brands that want a quick breakdown of search engine optimization. We’ll crack the code on search engine algorithms so you can grasp the basics of ranking high on search engine results. Attendees will leave with:

    • What SEO is, including terminology, tactics, strategies, and the 3 key areas to focus on to bring you growth

    • Knowledge of how to conduct basic keyword research to provide critical strategic direction on your SEO efforts

    • Actionable steps on optimizing your website so potential customers looking for your products can find you online

    • Best practices on what metrics to track, how to measure them, and what ROI (return on investment) looks like

• Thursday, March 21st:

  • 11:30 am - 12:45 pm - I’m honored to present once again at the Global Education Series! My topic is on how to optimize and maximize your Google Business Profile, a MUST-ATTEND for local pet businesses like retailers, groomers, boarders, trainers, kennels, pet stores, and more. The title of the topic is “Google Business Profiles: How to Optimize Your Listing to Rank Higher & Double Your Business on Google,” and we’ll cover what your GBP is, how ranking works, and what to optimize, and I'll throw in some of my favorite, little-known tips to improve the performance of your Google Business Profile and SEO.

    Attendees will leave with numerous ways to optimize your GBP, an understanding of what gets your business ranked on Google, how the Profile directly impacts revenue and drives traffic to your store and site, and how to measure your return on investment on Google.

  • 1:30 pm - 2:30 pm - I’ll be spending the hour with my good friends and colleagues at the Astro Loyalty booth #1041 for an incredibly stacked pop-up event! Astro Loyalty and the Pet Industry Network have teamed up to give you a 360° View on Your Marketing at Global Pet Expo 2024! RSVP Here!

    Stop by to gain marketing insights for your pet business, from digital and local marketing, SEO, customer loyalty & rewards, and more!

    AND get a chance to win FREE business services! Every spin of the prize wheel is a winner, with the total value of prizes being given away at over $5,500! WOW!

    Prizes include:

    • Astro Loyalty 3 and 6 Month Marketing Suite Trials ($3,000 total value)

    • Pet Boss Nation Brick & Mortar Brainstorm ($500 value)

    • Pet Pro Media Mini-LeadGen Audit ($497 value)

    • Pet Engine Marketing Local SEO and Website SEO/UI/UX Scan ($299 value)

    • Work for Treats Studio Product Photography ($250 value)

    • FUR Social Content Marketing Roadmap ($297 value)

    • Pet Retail Helper One Hour Profit Assessment ($250 value)

    • Big Paws Marketing Pet Biz Coaching Session ($125 value)

    • Whisker Media Buzzworthy Press Release + Distribution ($500)

    • Cait Mellor Writes One Webpage Copy Audit ($275 value)

    • Max Pet Marketing Free Branding Audit for Pet Businesses ($475 value)

    Come to booth #1041 on 3/21 at 1:30pm EST for your chance to play!

• Friday, March 22nd:

  • Wide open!

I try to make the educational presentations informative, helpful, and to get you to laugh at least once. I think my strategic use of GIFs will help.

I can talk marketing for hours (and I intend to!) so if you’ve got questions before or after these presentations, don’t be a stranger! You can find me and my team at booth #4804 near NaturVet, not too far off the trolley path.

Well, that’s the scoop on everything we’re doing at Global Pet Expo 2024! I’ve given you the “what,” but you’re missing the all-important “why” and “how.” See you in Orlando!

Chow Chow for Now,

Matt Aldrich
Founder
Pet Engine Marketing