Copywriting is an oft-overlooked piece of marketing, but experts understand that it is the backbone of any campaign. As such, it can derail your pet store marketing strategy, or it can launch it into the stratosphere.

So let’s go over a quick formula for an attention-grabbing headline for pet store owners that want to improve the advertising copy on their pet store website, pet store social media, pet store email marketing, and pet store SEO content.

Attention-Grabbing Headlines for Pet Store Marketing

The Formula

The formula to writing headlines that disrupt and yank your customer’s attention towards you consists of three parts, and we’ll call it the RTO method:

Result - What’s the end result that your customer or client wants?
Time - The time your customer or client can get it in.
Overcome - Try to overcome an initial objection they might have.

Keep in mind that this formula is not hard and fast - you can break, modify, adapt, and be flexible with this formula depending on your desired outcome.

You can adjust by replacing the Overcome portion with an Action step: what do you want your customer to do? Buy now, subscribe, sign up, etc.

At Pet Engine Marketing, we highly recommend aiming for all 3 pieces of the formula when you can do it. Using one is good, using two is better, and using all three is the best. Take a look at an example below:

[Get More Pet Store Customers] + [After One Month] + [Without Breaking The Bank]
[Help More Pet Parents Find You] + [In 30 Minutes] + [With A Free Consultation Call]

Why Does This Work?

The attention span of the average consumer today is shorter than ever. When your copywriting is concise, comprehensive, and complete, it tells your prospective customer or client exactly what you can do for them. It’s important to understand what they are looking for!

In order to better understand your consumer and cut to the chase, think about these factors when coming up with your attention-grabbing headlines:

Clarity is usually more important than cleverness. People don’t want to be misled, and while the normal pet store customer appreciates a daily dose of cuteness, you should prioritize being understood over being funny.
Speak your customer’s language as well as you can. Your content should act as a sieve, especially if you are utilizing some of the pet store social media campaigns available to you (like Facebook). Facebook will automatically optimize to show ads to those that it’s algorithms deem most receptive to your content, so the people that are interested in what you have to offer will be the ones reading your content! Your copy can help optimize its algorithms.
Knowing your customer’s pain points and needs is critical. Great headlines that hit the nail on the head are disruptive and cause your prospective customer or client to stop scrolling, engage, and learn more.
If applicable, it’s a good idea to address the reader personally: “you,” “I,” and “me.” This doesn’t always apply as some content is more broad in nature than, say, attempting to sell specific products to a niche audience.
Utilize your CTA, or “call to action” buttons on your ads. People need direction!
This is about your customer, not about you. Talk about them, think from their perspective, and understand and verbalize your customer’s problem better than they can themselves.

Best Practices For Attention-Grabbing Headlines

A few more tidbits before we wrap up here! Let’s take a brief moment to analyze some headline data to make improvements to yours.

In a study of over 100 million headlines by BuzzSumo, the top starting phrase on Facebook and LinkedIn headlines included the following phrases:

Number 1: “X Reasons Why..."
Number 2: "X Things You..."

A similar result was found on LinkedIn (people are people and most tend to be engaged by similar styles of content, so this isn’t that surprising):

Number 1: "X Ways To..."
Number 3: "X Things You..."

The best numbers to replace that “X” are, statistically, 10, 5, 15, and 7. Take a look at some of the data below.

Attention-Grabbing Headlines for Pet Store Marketing
Conclusion

So, we’ve covered a proven formula for writing attention-grabbing headlines to help your pet store marketing campaigns, and we went over some data on the most popular headlines. It’s time for you to go and apply that to your pet store website, pet store social media, and pet store email marketing.

For more resources on how to improve your pet store marketing tactics, check out our collection of Blog pages and articles which are full of resources for pet store owners to level up. You’re also invited to join THE Facebook Group for Marketing Help for Pet Businesses, a growing community where petpreneurs can share wins, losses, inspiration, and feedback to get more pet parents into your marketing funnels.

Want to make real progress? Schedule a free marketing audit and 30-minute consultation with us, a professional pet store marketing agency. Contact us today to get started.

CONTACT