Email Content Ideas for Pet Stores (pt. 1)

Do we still need to convince you of the reliability and effectiveness of email marketing? Hopefully not. If your pet store isn’t using email to build your customer base and stay in touch with your customers, to be blunt, you’re behind the times. Email marketing generates an average of $38 for $1 spent, a massive return on investment (Source: HubSpot).

Most of our pet store clients are using email in a variety of ways. You don’t have to send an email every week for it to be effective. For more information on how, why, and when to use email marketing, check out some past Blog posts on email marketing. Get them delivered to your own inbox by joining our free community for pet store owners and start developing your pet store’s marketing strategy.

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So, maybe you want to start email marketing for your pet store but you don’t know what kind of content to put out? Our team here at Pet Engine Marketing has come up with a handful of email content ideas for pet stores that you can put to the test.

Email Content Ideas for Pet Stores

Let’s think beyond the monthly newsletter, even though newsletters can be wonderful especially for pet store owners that are the heroes of their own brand.

Remarketing

Remarketing is the practice of marketing to the same prospect or customer multiple times. When these prospects and customers visit your site, they can be tracked through your tracking tools (like Analytics, MailChimp, or Facebook) and can be “remarketed.”

Remarketing is a strong strategy to stay in front of people that have heard of your brand but may not be customers yet. It’s also a good way to dig into specific audiences and sell specific products.

For example, run a week-long campaign on social, website, and email about winter clothing and accessories for dogs. Then, use the audiences that clicked through those posts and visited those webpages (since you know there’s already a low-level interest in the content/items) to send a specific offer to.

If that sounds confusing, we can help explain it on a quick call with you! Just hit the button below to get started.

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Surveys

Sending a survey through email is a great way to achieve multiple outcomes. You will gain valuable feedback from customers or event attendees and also signal to those people that you care about what they think and feel. When it comes to pet store marketing, both of those items are extremely important to building your brand as a small business that deeply cares about its customers.

You’re Invited!

Yep, we’re a broken record here. How often do we talk about events being a huge part of the Pet Engine Marketing philosophy? Your employees and customers love a good party, especially when it involves fun things to do with and for their pets.

Whether it's for a new location, a business anniversary, a holiday, or a new product launch, hosting an event is the best way to engage customers. Event invites can be personalized easily with email marketing tools, just ask the experts at Pet Engine Marketing.

Cart Abandonment

This is somewhat similar to remarketing and again it’s very specific. If there are customers on your website that have put items in their cart but haven’t purchased, hit them with an abandoned cart campaign. Remind them why they almost purchased that product in the first place, and you can conclude the campaign with a “hail mary” offer or coupon to push the stragglers over the line.

Low Inventory Emails

During the busy holiday season, you want to capitalize on your inventory as much as possible while also maintaining your customers’ satisfaction. For some of your more popular items, holiday-related or not, sending out a cleverly worded low inventory email can be a good way to drive last-minute sales and get people in the door before the next shipment comes in.

Chances are, your customers will be grateful to know that you’re almost out and when the next shipment is coming for those that need that bag of food or that holiday gift before you’re out.

If you’re well stocked, use email to push sales!

High Inventory Emails

Similarly, customers will be excited to know about a new product or service you're offering, or that the product that was out is now back in stock. If you can, export some of your collected data from your pet store’s customers to make sure that you’re sending the right emails to the right audiences.

For example, if your pet store markets Fromm dog food to cat owners, it’s likely to be unsuccessful. But if you’ve just brought in Fromm’s newest flavor (Highlander Beef, Oats, ’n Barley), and you send this email to Fromm buyers, then you’ve got a better chance at seeing some results!

Email Content Ideas for Pet Stores
Conclusion

So, here’s part 1 of our miniseries on email content ideas for pet stores. Six solid ideas to get you going on your pet store’s email marketing campaigns. We’ll be back shortly with another 6, minimum, so stay tuned and subscribe to our email marketing so you can stay informed!