Instagram is a great platform for pet stores, primarily because sometimes it feels like social media were created primarily to share photos and updates about our pets. The photos of your cute, cuddly, soft, furry, pets tend to be some of the highest performers across Instagram and Facebook, bringing new potential customers into your sphere of influence and increasing your brand’s reach.

If you’re not on Instagram and you want to be, it might be a good time to check out our Services and set up a time to contact the team here at Pet Engine Marketing and see what we can do for your pet store’s marketing strategy.

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For a less subjective take on it, here’s a few statistics why your pet store needs Instagram (Source: Oberlo):

1 billion users, and 500 million daily active users
71% of Instagram users are under 35 years old
83% of users say they discover new products, services, or brands on Instagram

Feel free to dig into that source if you want to get your mind blown a bit more. Or, stay here and check out this infographic on how to set up Instagram for your pet store (or other pet business).

Head to the bottom of the post to see our 3 major takeaways for pet businesses when it comes to setting up your business Instagram.

How to Set Up Instagram
for Your Pet Store

In all of our experience working with pet stores and other pet-related businesses, here are the three major takeaways that we' get from this neat infographic.

Complete your Profile

This is a slight extension from “completing your bio,” but definitely take the advice of this infographic and make sure the address, website, calls to action, and bio are up to date and optimized.

Use Instagram Stories!

Consider designating one person in your store that would be a good fit for operating your Instagram stories. These don’t have to be crazy, but your brand followers would enjoy seeing some of these items that would be perfect for stories:

Behind the scenes
Pets in the store
Inside jokes for the staff
Helping out customers
Customer’s that don’t mind being on it
Customer testimonials

Don’t Forget the Basics

Don’t go crazy with the filters, and if you do want to filter, stick with 1 or 2, 3 maximum on every single post. If you go crazy with the filters, it’ll look jumbled and disjointed and inconsistent. Remember to post between 9-6 for the most part (exceptions can certainly apply) and always remember to tag other brands, your location, other people, and so on.

How to Set Up Instagram
for Your Pet Store
Conclusion

Hopefully this infographic on how to set up Instagram for your pet store was helpful to some of our followers! What do you think of it this infographic, or of Instagram and it’s effect on your business? Would love to hear from some of our community members!