February Marketing Calendar for Pet Stores
We’re always trying to help pet store owners with their pet store marketing strategy. Whether it’s pet store SEO, pet store websites, pet store social media, whatever it is, we’ve got your back. This time it’s with the February Marketing Calendar for Pet Stores, designed with YOU (pet store owners) in mind to make sure you don’t miss an opportunity to connect with your customers and your audience in a relevant, meaningful, branded way.
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February Marketing Calendar
for Pet Stores
Some of this is taken from the wonderful people at Dox Design who came up with the Ultimate List of 2020 Pet Holidays - worth checking out on its own merit, but we’ve got February’s action right here.
Month-Long Celebrations
Pet Dental Health Month - Most pet store owners are well aware of this one, but your customers might not be! Make sure you’re using your social media and email marketing capabilities to get the word out on promotions, educate on the importance of oral hygiene in pets, and build marketplace credibility for yourself.
Dog Training Education Month - Could be a fun event or partnership with local trainers in the works with this one hmm?
National Cat Health Month - If you haven’t segmented that audience into cats and dogs, well, get to it! Cat owners would be receptive to the latest news, trends, tips, resources, and advice from you, the expert.
Responsible Pet Owners Month
Daily Holidays
February 1: National Get Up Day (an ode to New Year’s Resolvers that have slipped on their resolutions, perhaps?)
February 2: Groundhog Day
February 3: National Golden Retriever Day - this is an EASY one right?
February 10-11: Westminster Kennel Club Dog Show - no need to post original content for this one, just find an article, photo, gallery, video, or post and share it to your page!
February 11: National Make a Friend Day
February 14: Valentine’s Day - what do you have planned around this? Keep in mind we are also entering the busiest time of year for pet adoptions!
February 20: Love Your Pet Day - another easy one!
February 22: National Walk Your Dog Day
February 22: National Wildlife Day
February 23: International Dog Biscuit Appreciation Day - Quick! Get on the phone to your best suppliers and manufacturers and see what kind of freebies, giveaways, or promotions you can roll on for this day.
February 25: World Spay Day
February 27: Polar Bear Day
February 29: Leap Day - an extra day this year to show some love for your pets, your store, your customers, your family, your life!
February Marketing Calendar
for Pet Stores
Conclusion
This stuff doesn’t have to be complicated! But your brand should be consistent, and it’s easier to be consistent when you have a plan, when you’re organized, and when you know what you want to put out on your brand’s feed. At least, that’s how it works for us! We help pet stores manage their marketing and take it all off your hands. So we’ll adhere to a content calendar like this (closely, but not 100%) in creating your pet store’s social media content strategy. For more information, reach out to us!
