Looking for ideas for your pet store social media, pet store events, or pet store SEO content for August? Take advantage of this August marketing calendar to make the most of the final month of summer for your pet store marketing strategy.

Pet parents are scrambling to enjoy the end of the season, and while the “back to school” narrative is certainly looking a little different due to COVID-19, it’s still an opportunity to offload inventory before you need to think about a clearance sale.

There are a number of great opportunities for pet stores specifically to connect with their artist. Here’s a quick brain dump of days and ideas from our pet store marketing agency to you for the month of August. For more resources, feedback, inspiration, and help, subscribe to our newsletter and join our growing community of pet store owners in THE Group for Marketing Help for Pet Businesses.

August Marketing Calendar
for Pet Stores

Month-Long Celebrations

National Back to School Month
This is a tricky one right now, isn’t it? There are a lot of factors to be taken into consideration, given the current state of the United States and COVID-19, the Presidential election coming up, and everything going on between those two major parts of our lives right now. Many consumers, while itching to get out and about, feel strongly about sending their kids to school (or not).

Let’s keep it pet-centric, and instead consider partnering with a local dog trainer to offer “back to school” training classes via Zoom or in a distanced setting at your pet store. Those local partnerships can be crucial to bringing in recurring revenue through referrals.
End of Summer
With the season wrapping up, pet stores and brands everywhere will be looking to offload their summer lines to make room for their fall products. Although the pandemic hurt retailers in Marchand April, May saw a growth of 18%, a strong indicator that consumers are tired of being cooped up (this was obvious) and ready to buy. Savvy pet parents will snap up products that are heavily discounted, from waterproof toys for puppy pool parties to cooling vests for hot summer days.

Daily Holidays

August 1: Respect for Parents Day
August 2: National Friendship Day
August 5: Work Like a Dog Day - Perfect for a pet store social media post or video. Show us how hard your team is working for their customers, go behind-the-scenes, spread some joy!
August 6: Fresh Breath Day
August 8: National CBD Day - For those stores that have a customer base that is strongly interested in CBD, this is a good time to consider sending out a pet store email marketing campaign targeted to them with a special offer.
August 10: Spoil Your Dog Day - Ask for your customers to share how they are spoiling their dog on this special day through your pet store social media!
August 15: Check the Chip Day
August 17: Black Cat Appreciation Day
August 17: International Non-Profit Day - Local pet stores should partner with local non-profits like rescue organizations and pet adoption groups. Consider featuring these local partners with a longer-form pet store SEO blog post. They’ll appreciate the shoutout, publicity, and kindness. Don’t forget to ask them to share it with their marketing assets!
August 19: International Bow Day
August 21: National Senior Citizens Day
August 26: National Dog Day - So many ideas, only one day! Sales, activities, small meetups, training, dog walking, partnering with local businesses… run with these ideas, but get them started early and plan professionally.
August 26: Women’s Equality Day
August 28: Rainbow Bridge Remembrance Day - Take a moment to remember, feature, or talk about the great pets that we have lost over time.
August 31: National Matchmaker Day

August Marketing Calendar
for Pet Stores
Conclusion

Plenty of opportunities to connect with your customers, drive revenue, build community, and spread positivity - major core pillars of any independent pet store! If you think some of these are good (or great!) ideas but you don’t have the bandwidth, expertise, or desire to do them for your pet store, it might be time you hired a professional pet store marketing agency to handle all of that for you!

Contact us today to set up a free 30-minute consultation and marketing audit at your convenience.