Pet Engine Marketing is Headed to Global Pet Expo 2022

To Global Pet Expo Attendees,

As a first-time speaker at Global Pet Expo, I’m so excited to be graduating from the puppy playground into the park with the big dogs. It’s an honor and a privilege to be chosen as a speaker, and I figured I would just write you a short letter expressing my hope that you’ll attend one, both, or all of my presentations!

Why? Why should you spend precious time during your trip to Orlando with me?

Well, because I can help. I’ve been in and around pet stores since I was a teenager, and I’ve been a creator and marketer for just as long. It took a while, but I finally put the two together and created Pet Engine Marketing a few years ago. We’re a marketing team built to support indie pet stores with their marketing assets, campaigns, and platforms.

In the ever-changing landscape of entrepreneurship and digital marketing, I’ve learned a ton working both inside and outside the pet industry. Since the inception of Pet Engine Marketing, I’ve never been shy about sharing what we do or how we do it (just check our site blog!) and in my presentations, I’m going to spend some time going over some of the most critical pieces of your modern marketing mix.

I’ve got a busy Thursday! On March 24th, from 10:00 am to 10:15 am, you can find me at the educational pavilion inside the tradeshow for a mini session titled “What is Marketing? A New Perspective for Navigating a Digital World,” where I’ll briefly touch on the Buyer’s Journey, customer touchpoints, lifecycles, and what to expect in marketing in the future.

Want to hear some more? From 11:30 to 12:45, I’ll be off the tradeshow floor and headed to an auxiliary room for a presentation on Performance Marketing for Facebook: How to Train, Analyze, and Perform like a Pro. This session is a MUST for any marketer or business owner running paid ads. While I’ll be covering Facebook primarily (yeah yeah, I know, it’s not the fastest-growing platform, BUT it’s still the biggest), the principles and strategies we’ll cover apply to other social media platforms and even Google Ads. So, if you like getting in front of your audience on social media, improving your key performance metrics, and influencing your bottom line, come see what I’ve got in store!

Want to spend the entire day together? Because from 1:30 to 2:45, I’m giving another presentation and I might have saved the best for last: How to Triple your Word-of-Mouth Referrals by Creating Superfans. In my experience, even as a digital marketer, word-of-mouth marketing is still undoubtedly the most powerful form of marketing you can harness. I’ll tell you what a “superfan” is, what they look and sound like, and the important role that digital marketing (social media, websites, paid ads, etc.) can play in building a sticky brand that outperforms your competitors. There’s a simple five-step system used to boost reputation, referrals, and revenue and you’ll leave with all of the juicy details.

I’ll try to keep my presentations engaging, informative, and hopefully, you find me a little bit funny so there’s some entertainment amongst a busy day of education and bettering your business. I can talk marketing for hours (and I intend to!) so if you’ve got questions before or after these presentations, don’t be a stranger! You can find me and my team at booth #5920 at Global Pet Expo, near The Boutique. We’ll be providing anybody interested with a comprehensive digital marketing audit for free as a Global Pet Expo special.

Well, that’s basically the scoop on everything that we’ll be doing at Global Pet Expo this year! I’ve given you the “what,” but you’re missing the all-important “why” and “how.” See you in Orlando!

Chow Chow for Now,

Matt Aldrich
Founder
Pet Engine Marketing