The Playbook for Record-Breaking Sales on Neighborhood Pet Store Day
If you think Black Friday is your biggest sales weekend, think again.
For independent pet retailers, Neighborhood Pet Store Day (NPSD) is outperforming traditional holiday sales — and the gap is growing every year.
Last year, participating indie retailers generated $2M+ in MSRP dollars, including $600K more than Black Friday weekend. That kind of performance doesn’t happen by accident — and you don’t have to figure it out alone.
That’s why I’m teaming up with the Pet Industry Network for a free live webinar:
📅 Thursday, August 21st, 2025
🕑 2:00 PM ET
💻 Register here → petindustrynetwork.com/live
Why You Should Attend
Whether you’ve never participated in NPSD before or you’re looking to level up, this session will give you the tools, timing, and tactics to make September 27th your most profitable day of the year.
Here’s what we’ll cover:
High-Impact Offers & Experiences – The exact promotions driving real foot traffic for top-performing stores.
Plug-and-Play Promotion Strategy – How to cover email, social, SMS, and in-store without starting from scratch.
Standing Out from Big-Box Competitors – Creative campaigns that connect with your customers and convert.
Timeline to Execution – How to get started today without the last-minute scramble.
Who This Is For
This is designed specifically for:
Independent pet retailers
Brick-and-mortar stores with retail space
Teams that want maximum results without burning out or breaking the budget
If you’re juggling social, email, in-store events, operations, and everything in between, you’ll walk away with a clear, doable plan you can start implementing the same day.
Reserve Your Spot
NPSD is closer than you think — and if you haven’t started planning, now’s the time.
Seats are limited for the live session, so secure yours today:
Even if you can’t attend live, go ahead and register — you’ll get the replay so you don’t miss a single strategy.
Let’s make September 27th your most profitable day of the year.
– Matt
