If you haven’t had a chance to check out the rest of our pet store marketing calendars, we put one out (just about) every month to help with your pet store social media and pet store marketing strategy! You can find all of our past pet store monthly marketing calendars, event ideas, and more in our Blog area, specifically for holidays or events.

We take normal and pet-industry holidays as well as week- or month-long celebrations into account to drive more business into your pet store. If you’re a pet store owner and you’re ready to have a professional pet store marketing agency manage your pet store marketing campaigns, contact us today for a free consultation and marketing audit

July Marketing Calendar
for Pet Stores

Big Holidays for Pet Stores in July

Independence Day - July 4th:

The big one. Make the most of Independence Day by considering outdoor sales or small events (good even in Covidland), discounts on American-made items, or promoting pet anxiety- and stress-reduction items because of the fireworks and celebrations.

Your pet store SEO articles can focus on ways to keep your pet safe during the celebrations or preventing your pet from eating any human food during your human gatherings, while your pet store social media strategy can promote your sales, pet store events, or discounted items. Don’t forget to update your pet store website with special hours if you’ll be closed!

Bastille Day - July 14th

Although it originated in France, Bastille Day has grown into a regular day of celebrating with French cheeses and wines in the United States. Many brands with French roots will have sales and celebratory discounts, but what can your pet store do?

Staying aligned with the French theme, what if you hosted a pet store event like a photo shoot or get-together for your pet parent customers and their French Bulldogs?

Keep in mind that given the way that 2020 has gone, Bastille Day may take on more or alternate significance in the United States.

Daily Holidays for Pet Stores in July

July 1: ID Your Pet Day
July 7: International Kissing Day
July 11: All-American Pet Photo Day
July 15: National Pet Fire Safety Day
July 19: National Ice Cream Day
July 21: National Craft For Your Local Shelters Day
July 22: National Hot Dog Day
July 31: National Mutt Day (also on December 2)

Lots to work with here! An ice cream social for National Ice Cream Day with your local ice cream store could start a positive partnership between local businesses and build a foundation for years to come! Doggie ice cream is a popular product, especially in the hot summer months.

Your pet store SEO can focus on pet fire safety for the week of July 15th, and you can add some tips and pointers from that pet store SEO piece to your pet store social media content for the week.

National hot dog day sounds like an opportunity for a cheap way to grill for customers that want to drop by on a Monday to socialize, get a free hot dog, and spend some money at your pet store.

Month-Long Celebrations

National Anti-Boredom Month
National Dog House Repair Month
National Lost Pet Prevention Month
Independent Retailer Month

All of these are great opportunities to provide well-written, relevant content for your pet store social media or pet store SEO strategies! Take advantage of these month-long celebrations to craft your different pieces, graphic items, and more. You’ve got some time to get prepared!

July Marketing Calendar
for Pet Stores
Conclusion

As a pet store marketing agency, we take pride in coming to the table with ideas based around these celebrations and events, ideas that are designed to bring more pet parents into your local pet store and get you more profits!

What events or days in July are bookmarked for your pet store? Let us know below, or take advantage of the growing community of pet business owners in THE Group for Marketing Help for Pet Businesses on Facebook by sharing ideas, getting feedback on your campaigns, and growing together.