How Tennessee Tails Grew Revenue 51% in Three Years
Case Study • Independent Pet Retail
Tennessee Tails wanted consistent growth, stronger customer acquisition, and a marketing partner who understood independent pet retail. Since partnering with Pet Engine Marketing, the store has increased transactions, raised its average ticket, and grown revenue year after year.
+51%
Revenue Growth
2022-2025
+17%
Annual Transactions
2022-2025
+30%
Average Ticket
2022-2025
At a Glance:
The Business
Independent pet retailer serving Jonesborough, Tennessee.
The Partnership
Working with Pet Engine Marketing since April 2023.
The Goal
Increase sales and attract more customers with a consistent marketing strategy.
The Work
Strategy, SEO, email, promotions, social media, website support, advertising, and reporting.
The Store Had Momentum. Marketing Needed a System.
Tennessee Tails opened in 2020 to serve a growing community without another independent pet store nearby. The store had built a loyal customer base, developed strong community events, and created a shopping experience customers appreciated.
But marketing was still largely dependent on the owner. Previous agencies hadn’t provided the pet-retail experience, reporting, or strategic guidance the business needed. Promotions and events created opportunities, but they weren’t always supported by a coordinated plan across email, search, social media, advertising, and the website.
Tennessee Tails wanted more than marketing activity. The goal was clear: increase sales, attract new customers, and build a system capable of supporting long-term growth and expansion.
Where We Started
Connecting Marketing to What Was Happening Inside the Store
Growth didn’t come from one campaign or channel. Pet Engine helped Tennessee Tails coordinate its marketing around customer behavior, local demand, seasonal opportunities, and the priorities of the business.
The Marketing System
A Marketing Calendar Built Around the Store
We helped develop a marketing calendar to coordinate promotions and in-store events around seasonal opportunities, community events, and priority products.
More Reasons for Customers to Return
Email campaigns, loyalty promotions, customer segmentation, a birthday club, referral offers, and product-focused campaigns helped the store stay connected with existing customers.
Stronger Local Search Visibility
We improved website content, search optimization, Google Business Profile activity, local keyword visibility, and reporting so more nearby pet parents could discover Tennessee Tails.
Ongoing Strategy and Measurement
Monthly planning, POS reporting, campaign reviews, website improvements, and regular strategy conversations helped connect marketing decisions to KPIs connected to revenue.
More Transactions. Larger Purchases. Three Years of Revenue Growth.
Tennessee Tails didn’t grow through larger purchases alone. The store completed more transactions while also increasing the average amount customers spent during each visit.
From 2022 through 2025, annual revenue increased 51%. During the same period, transactions increased 17% and average ticket size increased 30%.
That momentum continued into 2026. During the first half of the year, revenue increased another 27%, transactions increased 14%, and revenue per transaction increased 12% compared with the first half of 2025.
The Business Results
Source: Tennessee Tails point-of-sale data. Rounded index values.
Percentage changes are compared with the report’s configured prior comparison period.
The Business Grew. Its Search Presence Did Too.
Supporting Marketing Results
+304%
Search impressions
12 Straight
Months
Of year over year revenue growth, every month of 2025
+290%
Clicks to the website from search engines
+83%
Website clicks from the Google Business Profile
+44%
Holiday-quarter revenue Q4 2023 through Q4 2025
+114%
Calls from Google
How We Measure the Results
Revenue, transaction, and average-ticket changes were calculated using Tennessee Tails’ point-of-sale data. Revenue is displayed as percentages and an indexed chart to protect private client information.
The business results reflect growth during the Pet Engine partnership. We do not claim that every sale was caused by one marketing channel or campaign.
Explore the Work Behind the Growth
Services Used in This Partnership
Marketing Strategy
A clear plan for what to promote, when to promote it, and how to measure success.
SEO
Helping more pet parents find your business when they search online.
Email Marketing
Campaigns to keep customers engaged and make them return.
Ready to write your own growth story?
Let’s Talk About What’s Possible for Your Business
Tell us where your business is today, what you want to improve, and where marketing feels stuck.
We’ll help you identify the opportunities most likely to move your business forward.