Ready to build your campaign the right way?

Download the slides from Class 2: Building Your Google Ads Campaign and get the tools you need to launch with clarity and confidence.

In this class, we covered:

  • How to set goals, structure your campaign, and define success

  • A step-by-step walkthrough of campaign setup

  • Keyword organization, match types, and negative keywords

  • Writing headlines and descriptions that convert

  • How to set up basic conversion tracking

  • Budgeting realistically using the ROI Calculator

Whether you’re preparing to launch or tightening up a campaign already running, this deck gives you the structure and the strategy to do it smarter.

Get the slides, your ROI calculator, and your homework and we’ll see you for Class 3 on April 21 at 1pm EST!

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Fundamentals

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Optimization & Measuring Success