Want to revisit the strategy? Download the slides from Class 1: Google Ads Fundamentals and get the core concepts at your fingertips.

In this class, we covered:

  • How the Google Ads system works

  • The four ad types (Search, Display, Local Services, Performance Max)

  • Budgeting tips for pet businesses

  • Keyword targeting + match types

  • What to measure (and what to ignore)

  • Common mistakes to avoid

Whether you’re running ads already or just getting started, this deck will help you build a stronger foundation—and get more ROI from every click.

Get the slides and your homework checklist, and don’t forget: Class 2 goes live on April 15 at 1pm EST!

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Campaign Construction