We’re going to add to our Freesources post on tradeshows with our six steps to a successful tradeshow, ensuring that you get the most out of your expo experience whether it’s at Global, SuperZoo, PetConnections, or otherwise.

Since we are primarily a pet store marketing agency for brick-and-mortar retailers, we’re going to dig into some tips that are primarily meant for that type of business. Nonetheless, what we give out here can be appropriated and adapted to other pet businesses, whether it’s for exotic birds, livestock and feed, or fish and aquariums, this will help.

Search engine optimization is more important than ever nowadays and it’s critical for (almost) every pet store to understand the true meaning of SEO as well as the potential it creates for every pet business. Of course, we’ll back it up with data!

Using video is a really good idea - using video to market your pet store in the right way on the right platforms is a great idea. We’ve got best practices to help pet store owners starting out or implementing video marketing.

We go over why you should start using video for your pet store’s marketing, and how to use video on major social media platforms to get the best results for your pet store.

For those of you that haven’t heard of Wistia, it is a free software platform that can help pet store owners create, edit, host, promote, and track high quality professional-looking videos.

It’s true, we’re deep into the “visual revolution.” With hundreds or thousands of social posts flooding your customers every day across every platform, you need visual content to help you pop and stand out from the rest of the noise.

What really makes your visual content, your imagery, and your graphic branding important? Today we’ll get into some nitty gritty data-based (always) trends that will get our point across: the internet and it’s users have shifted from “tell” to “show.”

Fresh off our quick write-up of one of Jet’s Favorite Freesources on HubSpot, we’re going to dig a big deeper into the world of inbound marketing. The folks at HubSpot are big proponents of inbound marketing, and nearly all retailers engage in some form of inbound marketing (whether they know it or not), including pet retailers.

Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.

For this post, we’ve outlined all the major updates and new features for each of the major platforms so you can incorporate them into your pet store’s social media marketing strategy for 2019.

Today we’ll touch on what you as a pet store owner should be tracking on Analytics, what you can learn through it when it comes to marketing your pet store, and how to adjust your pet store marketing strategy with your data analysis.

Today let’s learn a little about Google Analytics. For a brief overview, Google Analytics is a plugin that can be added to your website for free that tracks users across it. The scope of Analytics is impressive, as you can look at your website’s data from a really broad perspective as well as drill into minute details with ease.

After all, brick and mortar pet stores are obviously retailers, and when you’re wondering how best to market your pet store and promote your pet supplies, it’s a good idea to see what’s trending, working, and succeeding in the rest of the industry.

As meat-free diets become more mainstream, an increasing number of owners are interested in adopting the vegan lifestyle for their pets according to a new survey.

One of the best aspects of being a pet shop owner is getting dogs in your store. As far as marketing for pet stores goes, it’s as good as gold: pet photos with your store and logo in the background are tailor-made for social media.

Running a pet store involves a lot more than just playing with cute and cuddly animals all day. You have to actually run a business, and one of the most important aspects is making money. To do that, you need to draw in customers.

According to Michelson Found Animals, an animal welfare nonprofit organization, there are three major trends worth looking out for in the pet industry this coming year. The organization conducted a survey of over a thousand dog and cat owners and analyzed their findings. With the right planning, mindset, and marketing, independent pet stores can capitalize on all of them!