Fresh off our quick write-up of one of Jet’s Favorite Freesources on HubSpot, we’re going to dig a big deeper into the world of inbound marketing. The folks at HubSpot are big proponents of inbound marketing, and nearly all retailers engage in some form of inbound marketing (whether they know it or not), including pet retailers.

Among all demographics, the growing trend is not in calling in, or sending emails, but going to Facebook and Twitter to get answers to questions, get issues resolved, and get on with their lives quickly. Clearly, social media platforms have evolved to become more than emergent platforms for marketing and advertising.

Today’s Insider post will be touching on the importance of gathering, cultivating, and even promoting reviews to benefit your pet store’s marketing aims and business goals.

It’s official: social media is taking over. It might be even safe to say that it already has taken over. As a pet store owner, you see it in your customers (both furry and human), you see it in your daily lives outside your store, and you probably see it at home. It’s pervasive in our lives and in our business.

Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.

For this post, we’ve outlined all the major updates and new features for each of the major platforms so you can incorporate them into your pet store’s social media marketing strategy for 2019.

We’ll be giving brief overviews of some of the major social media tools that can be applied to your pet store’s marketing strategy, as well as providing some ideas about how to use them that you’ve hopefully never considered before!

After all, brick and mortar pet stores are obviously retailers, and when you’re wondering how best to market your pet store and promote your pet supplies, it’s a good idea to see what’s trending, working, and succeeding in the rest of the industry.

Running a pet store involves a lot more than just playing with cute and cuddly animals all day. You have to actually run a business, and one of the most important aspects is making money. To do that, you need to draw in customers.