Check out this infographic from Yes Marketing on Black Friday and Cyber Monday trends over the past few years. We’ll share a few thoughts and takeaways from this infographic below as it relates to pet stores and pet store marketing.

Here we are, back with part 2 on Holiday Retail Marketing Trends 2019. We’re hoping our community of pet business owners and pet store owners are able to use these trends and key takeaways to improve their pet store’s marketing strategy for the holiday season.

This post is going to be on our thoughts and action items in response to this piece by Pet Business Professor that digs into the spending inside our $78.60bn pet industry. It’s a really great, highly precise, detailed write-up on the numbers and spending broken up by economic and age-based demographics.

When we really think about it, holiday shopping is about finding the perfect gift for the special people (or pets) in our lives. So how do you find that perfect gift? Santa doesn’t deliver it. Elves aren’t building it. Here’s our five holiday retail marketing trends of 2019, and some actionable takeaways for pet store owners and your pet store’s marketing strategy to thrive with these trends.

If you’re feeling like you’re late to the game when it comes to pet store marketing for the holiday season, don’t stress out too much. There’s still a way for you to make an impact on your sales with these last minute holiday campaigns for pet stores.

It’s fall, and it’s holiday season, and all of your competitors are vying for consumer attention. How do you stand out We’ve got 5 holiday marketing tips for pet stores to help pet store owners make a splash in their customer’s minds this November and December.

Our second talk from Pet Connections Expo: We break down some of the key online metrics to track for your pet store, and we’ll briefly dig into ways that you can improve metrics and get better results when marketing your pet store.

Pet Engine Marketing are going to give you a few holiday ideas for pet stores to run with. Seeing as 94% of pet parents intend to purchase a gift for their fur babies this year, these holiday ideas for pet stores are a great way to capitalize on this time of year.

We go over the 3 major types of customer for pet stores and how to go about enhancing customer loyalty for both new and existing customers in this fourth installment!

For those of you that weren’t able to make it to Pet Connections Expo this past year, we’re going to break down one of our popular campfire session topics. This particular topic was focused on 2019 trends for retailers, marketers, and pet store owners, ultimately providing some takeaways and ideas for pet store owners to market their stores in creative ways that will draw the eye and bring in business.

Our philosophy for pet store clients is to maintain a continual focus on attracting new business, but also maximizing business from current existing customers. To do that, we need to enhance their loyalty to their pet store and continue to build loyalty from customers that are not as far along in the customer journey.

Our pet store marketing philosophy is about maximizing customer loyalty and getting the most from the customers that already love your pet store, making their experience there better and increasing visit frequency and purchase size.

Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Is your pet store marketing strategy recognizing and building on these trends?

Marketing isn’t just your advertising, your signage, or your logo. It’s everything that happens when pet parents encounter your pet store’s brand, from all of your online or offline advertising to the experience they have speaking with your employees in the store. So it’s everything that goes into their interaction with your brand, and these interactions are what enhance customer loyalty.

We are all about partnership, and these are our guidelines to building the best partnerships with our pet store clients. We are all about helping, and ensuring that pet stores get the most out of their marketing agencies is part of that!

Digital marketing is powerful but can only go so far on its own. We’ve found that our ongoing digital marketing efforts will really showcase their results when they are accompanied by local events as a capture point for the digital community.

Our final piece of the pet store marketing mindset and philosphy miniseries, a look into our brains as modern pet store marketers.

Today’s principles might be a bit more radical or out there, a slight step away from what would be considered traditional thought processes regarding marketing. It’s what makes us different, and part of what makes us successful.

We’ll be tackling big “why” and “how” and “what” questions when it comes to pet store marketing in the digital age.

Running a business, big or small, means weighing the ins and outs. Is the juice worth the squeeze? What’s the return on investment? Is the money I put in going to get me the results I want? These are questions all business owners come up against, especially when it comes to marketing. As a pet store owner, how can you effectively promote your pet store and it’s content without breaking the bank?