Today let’s learn a little about Google Analytics. For a brief overview, Google Analytics is a plugin that can be added to your website for free that tracks users across it. The scope of Analytics is impressive, as you can look at your website’s data from a really broad perspective as well as drill into minute details with ease.

After all, brick and mortar pet stores are obviously retailers, and when you’re wondering how best to market your pet store and promote your pet supplies, it’s a good idea to see what’s trending, working, and succeeding in the rest of the industry.

We’ve heard a few arguments that email as a marketing tactic for pet stores is dead, or even dying. That spending money sending advertisements to your audience when a 30% open rate is considered exceptional.

As meat-free diets become more mainstream, an increasing number of owners are interested in adopting the vegan lifestyle for their pets according to a new survey.

We figured we could dig in a little bit more to provide some insight on segmentation, a strategy that can help you communicate better with your customers via email.

The first service we want feature is MailChimp. As a pet store owner, email can be one of, if not your most, effective marketing services.

Holistic Hound partnered with Pet Wants, a national delivery service for fresh, natural pet foods, to carry its line of organic, full spectrum hemp and mushroom supplements with CBD.

A new line of pet travel products will begin shipping in March courtesy of Coastal Pet Products called Bergan.

One of the best aspects of being a pet shop owner is getting dogs in your store. As far as marketing for pet stores goes, it’s as good as gold: pet photos with your store and logo in the background are tailor-made for social media.

Running a pet store involves a lot more than just playing with cute and cuddly animals all day. You have to actually run a business, and one of the most important aspects is making money. To do that, you need to draw in customers.

Pet supply retailer Petland Discounts has become the latest victim of the collapse of brick-and-mortar retail. Management said it would need to close a large number of its stores. The retailer was founded in 1965.

Petco and Champion Petfoods today announced a strategic partnership that will bring Champion's award-winning ACANA and ORIJEN dog and cat foods to all Petco stores and petco.com beginning March 4.

Green Coast Pet is offering all U.S. government employees affected by the shutdown its full range of dog and cat products at-cost, plus shipping, until the government reopens.

Jet is the official mascot of Pet Engine, but there’s a lot more to him! Here’s a short bio on him and his antics!

SuperZoo, a pet retail trade show and conference produced by World Pet Association (WPA), has opened registration for the 2019 annual industry event. SuperZoo will be held at the Mandalay Bay Convention Center in Las Vegas, August 20–22, with education sessions on August 19–22.

Pet Business and Global Pet Expo officials are now accepting nominations for the eighth-annual Retailer Excellence Awards.

According to Michelson Found Animals, an animal welfare nonprofit organization, there are three major trends worth looking out for in the pet industry this coming year. The organization conducted a survey of over a thousand dog and cat owners and analyzed their findings. With the right planning, mindset, and marketing, independent pet stores can capitalize on all of them!