Marketing Resources for Pet Businesses
Practical tips, SEO insights, how-to guides, and industry updates, built for independent pet retailers, groomers, trainers, boarders, and more.
Whether you're looking to drive foot traffic, get found online, or finally put a plan behind your marketing, you'll find it here.
Recent News & Resources:
10 Things to Try on Social Media in 2019
For this post, we’ve outlined all the major updates and new features for each of the major platforms so you can incorporate them into your pet store’s social media marketing strategy for 2019.
Jet's Favorite Freesources: Social Media
We’ll be giving brief overviews of some of the major social media tools that can be applied to your pet store’s marketing strategy, as well as providing some ideas about how to use them that you’ve hopefully never considered before!
G Suite Pricing Increases
Quick update today coming on the back of our recent Freesource post on G Suite regarding the recent G Suite pricing increases.
Jet's Favorite Freesources: GSuite
When we talk about improving the business processes and organizational and marketing strategy for pet stores, GSuite is one of our best friends. As both an employee and a small business owner, we highly highly highly recommend utilizing GSuite for…all of your needs.
10 Metrics Pet Stores Should Track with Analytics
Today we’ll touch on what you as a pet store owner should be tracking on Analytics, what you can learn through it when it comes to marketing your pet store, and how to adjust your pet store marketing strategy with your data analysis.
Jet's Favorite Freesources: Analytics
Today let’s learn a little about Google Analytics. For a brief overview, Google Analytics is a plugin that can be added to your website for free that tracks users across it. The scope of Analytics is impressive, as you can look at your website’s data from a really broad perspective as well as drill into minute details with ease.
5 Retail Marketing Trends of 2019
After all, brick and mortar pet stores are obviously retailers, and when you’re wondering how best to market your pet store and promote your pet supplies, it’s a good idea to see what’s trending, working, and succeeding in the rest of the industry.
Email Isn't Dead!
We’ve heard a few arguments that email as a marketing tactic for pet stores is dead, or even dying. That spending money sending advertisements to your audience when a 30% open rate is considered exceptional.
The Vegan Pet Segment
As meat-free diets become more mainstream, an increasing number of owners are interested in adopting the vegan lifestyle for their pets according to a new survey.
Email Segmentation: Why You Need It and How To Do It
We figured we could dig in a little bit more to provide some insight on segmentation, a strategy that can help you communicate better with your customers via email.
Jet's Favorite Freesources: MailChimp
The first service we want feature is MailChimp. As a pet store owner, email can be one of, if not your most, effective marketing services.
Holistic Hound Partners with Delivery Service
Holistic Hound partnered with Pet Wants, a national delivery service for fresh, natural pet foods, to carry its line of organic, full spectrum hemp and mushroom supplements with CBD.
Coastal Pet Launches Carrier Line
A new line of pet travel products will begin shipping in March courtesy of Coastal Pet Products called Bergan.
Managing Dogs in your Pet Store
One of the best aspects of being a pet shop owner is getting dogs in your store. As far as marketing for pet stores goes, it’s as good as gold: pet photos with your store and logo in the background are tailor-made for social media.
Pet Care Tips make for Great Content
Running a pet store involves a lot more than just playing with cute and cuddly animals all day. You have to actually run a business, and one of the most important aspects is making money. To do that, you need to draw in customers.
Petland Discounts Closing Locations
Pet supply retailer Petland Discounts has become the latest victim of the collapse of brick-and-mortar retail. Management said it would need to close a large number of its stores. The retailer was founded in 1965.
Petco and Champion Announce Partnership
Petco and Champion Petfoods today announced a strategic partnership that will bring Champion's award-winning ACANA and ORIJEN dog and cat foods to all Petco stores and petco.com beginning March 4.
Green Coast Pet Supports Federal Employees
Green Coast Pet is offering all U.S. government employees affected by the shutdown its full range of dog and cat products at-cost, plus shipping, until the government reopens.
Want to get to know Jet?
Jet is the official mascot of Pet Engine, but there’s a lot more to him! Here’s a short bio on him and his antics!
Superzoo 2019 Registration is OPEN!
SuperZoo, a pet retail trade show and conference produced by World Pet Association (WPA), has opened registration for the 2019 annual industry event. SuperZoo will be held at the Mandalay Bay Convention Center in Las Vegas, August 20–22, with education sessions on August 19–22.