What really makes your visual content, your imagery, and your graphic branding important? Today we’ll get into some nitty gritty data-based (always) trends that will get our point across: the internet and it’s users have shifted from “tell” to “show.”

“Look good, feel good, play good, paid good.” Deion Sanders said that, but it applies to pet stores, and pet store marketing, as well. Whether you like it or not, potential customers are going to judge your pet store before they ever set foot in it via your Instagram feed, your Facebook page, and your website’s appearance.

Fresh off our quick write-up of one of Jet’s Favorite Freesources on HubSpot, we’re going to dig a big deeper into the world of inbound marketing. The folks at HubSpot are big proponents of inbound marketing, and nearly all retailers engage in some form of inbound marketing (whether they know it or not), including pet retailers.

As a pet store owner, we recommend HubSpot as a place to learn more about marketing, sales, and services that can help build your business. As a small business within the pet industry ourselves, we utilize HubSpot for their free CRM, their free sales platform, their free marketing resources, research, and reports, and their helpful community of generous business owners and marketers.

After more than 20 years of watching PetSmart and Petco enjoy the lion’s share of consumer spending in the pet specialty channel, it appears that independent pet store chains are gaining ground and PetSmart & Petco are going downward dog!

Today we’ll go over some quick tips and tricks to improve your website that maybe you and your team overlooked in the case of not needing a complete website overhaul. Let’s learn about optimizing your pet store’s website.

When it comes to content creation for a newly created website, every pet store is unique and needs something to differentiate itself. However, visitors to your website (your potential customers) have set expectations of your website: what information they expect to find on it and where on your website they expect to find it. So, we’ll advise you on what our experience tells us are the must-have pages that all pet store websites need.

We’re going to go over a few reasons why the modern pet store needs a modern website and how it can be used to build your business. As always, we’ll be using real-time examples, real-time data from one of our clients, and real-time statistics to back up all of our claims.

Part 6 of our Freesource series for pet store marketing is going to focus on the importance of having a beautiful, functional, informative website that draws online visitors toward your pet store rather than repelling them.

Pretty big question right? Maybe an even more pertinent question to our pet store owners is why does it matter for me to know what my time is worth? What’s the point of this question? What’s the point of anything?

Based on our experience in marketing pet stores and in working in and managing pet stores, we bet that the majority of pet store owners are saying “I am pulled all over the place and hardly feel in control of where I spend my time due to the demands of the business.”

Among all demographics, the growing trend is not in calling in, or sending emails, but going to Facebook and Twitter to get answers to questions, get issues resolved, and get on with their lives quickly. Clearly, social media platforms have evolved to become more than emergent platforms for marketing and advertising.

Today’s Insider post will be touching on the importance of gathering, cultivating, and even promoting reviews to benefit your pet store’s marketing aims and business goals.

It’s official: social media is taking over. It might be even safe to say that it already has taken over. As a pet store owner, you see it in your customers (both furry and human), you see it in your daily lives outside your store, and you probably see it at home. It’s pervasive in our lives and in our business.

Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.

For this post, we’ve outlined all the major updates and new features for each of the major platforms so you can incorporate them into your pet store’s social media marketing strategy for 2019.

We’ll be giving brief overviews of some of the major social media tools that can be applied to your pet store’s marketing strategy, as well as providing some ideas about how to use them that you’ve hopefully never considered before!

Quick update today coming on the back of our recent Freesource post on G Suite regarding the recent G Suite pricing increases.

When we talk about improving the business processes and organizational and marketing strategy for pet stores, GSuite is one of our best friends. As both an employee and a small business owner, we highly highly highly recommend utilizing GSuite for…all of your needs.

Today we’ll touch on what you as a pet store owner should be tracking on Analytics, what you can learn through it when it comes to marketing your pet store, and how to adjust your pet store marketing strategy with your data analysis.