Marketing Resources for Pet Businesses

Practical tips, SEO insights, how-to guides, and industry updates, built for independent pet retailers, groomers, trainers, boarders, and more.

Whether you're looking to drive foot traffic, get found online, or finally put a plan behind your marketing, you'll find it here.

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Recent News & Resources:

Making the Most of your Marketing: 2019 Trends

For those of you that weren’t able to make it to Pet Connections Expo this past year, we’re going to break down one of our popular campfire session topics. This particular topic was focused on 2019 trends for retailers, marketers, and pet store owners, ultimately providing some takeaways and ideas for pet store owners to market their stores in creative ways that will draw the eye and bring in business.

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News Matt Aldrich News Matt Aldrich

Pet Connections Expo Review

In this Insider post we’re going to give a brief review on our impressions of Pet Connections Expo, go over some pros and cons, and try to answer some questions that pet store owners might have regarding this expo, ultimately tackling the main one: is Pet Connections Expo worth attending?

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Strategy Pet Engine Marketing Strategy Pet Engine Marketing

Enhancing Customer Loyalty for Pet Stores (Part 3)

Our philosophy for pet store clients is to maintain a continual focus on attracting new business, but also maximizing business from current existing customers. To do that, we need to enhance their loyalty to their pet store and continue to build loyalty from customers that are not as far along in the customer journey.

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News, SEO Matt Aldrich News, SEO Matt Aldrich

Pet Store Google Updates

Most of the time Google will update it’s algorithms without warning, news, or notifications of any sort. However, the most recent core updates have come with an announcement from Google on what’s changed. We’re here to take all of that data and drill it down into something manageable when it comes to marketing for pet stores.

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SEO Matt Aldrich SEO Matt Aldrich

SEO Checklist for Pet Stores

If you want your pet store to rise up the rankings in Google, get more organic traffic online, and ultimately result in more foot traffic through the door and more sales at the store, this is worth your time!

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Customer Service, Strategy Pet Engine Marketing Customer Service, Strategy Pet Engine Marketing

Enhancing Customer Loyalty for Pet Stores (Part 1)

Marketing isn’t just your advertising, your signage, or your logo. It’s everything that happens when pet parents encounter your pet store’s brand, from all of your online or offline advertising to the experience they have speaking with your employees in the store. So it’s everything that goes into their interaction with your brand, and these interactions are what enhance customer loyalty.

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Email Marketing Matt Aldrich Email Marketing Matt Aldrich

3 Steps to Improve Email Personalization

Did you know that 90% of consumer say they find email personalization appealing? Or that 80% are more likely to purchase from a business that offers personalized marketing and experiences? Check out these 3 steps to improve your pet store’s email marketing and get more customers, more visits, and more revenue!

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