Today’s principles might be a bit more radical or out there, a slight step away from what would be considered traditional thought processes regarding marketing. It’s what makes us different, and part of what makes us successful.

We’ll be tackling big “why” and “how” and “what” questions when it comes to pet store marketing in the digital age.

Running a business, big or small, means weighing the ins and outs. Is the juice worth the squeeze? What’s the return on investment? Is the money I put in going to get me the results I want? These are questions all business owners come up against, especially when it comes to marketing. As a pet store owner, how can you effectively promote your pet store and it’s content without breaking the bank?

The team here at Pet Engine Marketing have made massive increases to organic (unpaid) traffic through search engines like Google and Bing with one of our clients, Wags to Wiskers Pet Supplies, in Ann Arbor, MI (a saturated market when it comes to pet stores, both independent and big box). So if you wanted proof of our work and our results, here it is!

A final Freesources post as a kind of catch-all for everything we’ve gone over in the fast few months while building our community. We’ll also go over a few other of our favorite resources that didn’t fall into one of the broader categories but could still be useful for pet store owners and other pet professionals.

We’re going to add to our Freesources post on tradeshows with our six steps to a successful tradeshow, ensuring that you get the most out of your expo experience whether it’s at Global, SuperZoo, PetConnections, or otherwise.

We’re going to sneak this one in here because technically, retailers attend tradeshows for free. They are meant for independent and family-owned businesses to build connections, find new products, get free samples, learn, and build those small, local pet stores that we all love.

We’re excited to offer you as much free actionable advice, ideas, and tips as we can fit into 30 minutes during a free marketing audit at Pet Connections Expo in October!

Since we are primarily a pet store marketing agency for brick-and-mortar retailers, we’re going to dig into some tips that are primarily meant for that type of business. Nonetheless, what we give out here can be appropriated and adapted to other pet businesses, whether it’s for exotic birds, livestock and feed, or fish and aquariums, this will help.

Search engine optimization is more important than ever nowadays and it’s critical for (almost) every pet store to understand the true meaning of SEO as well as the potential it creates for every pet business. Of course, we’ll back it up with data!

Today’s Freesource post will focus on what AnswerThePublic does, and why it’s a huge benefit to you as a pet store owner and your pet store’s marketing strategy when it comes to content creation, understanding your audience, and SEO.

6 reasons why you need to use a social media management tool for your pet store’s marketing strategy. Let’s dive right in - you’ll notice that most of these reasons fall under a few main tenets: it saves you time, it makes your life easier, and it improves your social media marketing capabilities.

The free plan through Hootsuite is perfect for pet store owners who want to start managing multiple social networks, schedule content, and engage with their audience — all in one place.

Using video is a really good idea - using video to market your pet store in the right way on the right platforms is a great idea. We’ve got best practices to help pet store owners starting out or implementing video marketing.

We go over why you should start using video for your pet store’s marketing, and how to use video on major social media platforms to get the best results for your pet store.

We are so excited to announce that we’ll be speaking at Pet Connections Expo on October 15-16 at the New Jersey Convention & Expo Center! It’s free for retailers, so we’re hoping to meet a lot of you face-to-face and make the most of our time there.

For those of you that haven’t heard of Wistia, it is a free software platform that can help pet store owners create, edit, host, promote, and track high quality professional-looking videos.

Take the quiz and find out how well you’re actually marketing your pet store online. We’ll be able to give you some recommendations based on the results!

It’s true, we’re deep into the “visual revolution.” With hundreds or thousands of social posts flooding your customers every day across every platform, you need visual content to help you pop and stand out from the rest of the noise.