Marketing Resources for Pet Businesses

Practical tips, SEO insights, how-to guides, and industry updates, built for independent pet retailers, groomers, trainers, boarders, and more.

Whether you're looking to drive foot traffic, get found online, or finally put a plan behind your marketing, you'll find it here.

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Recent News & Resources:

News, Strategy Pet Engine Marketing News, Strategy Pet Engine Marketing

2020 Marketing Trends for Pet Stores

It’s interesting how marketing needs and trends reflect human desires and growth paths. In our lives, we continue to see an influx of technology, just like the marketing world. We cover some 2020 marketing trends for pet stores, taking the broader, industry-wide marketing trends and focusing them for local, independent, family-owned pet stores.

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Social Media Pet Engine Marketing Social Media Pet Engine Marketing

Facebook Image Cheatsheet [Infographic]

Keeping up with the changes that Facebook continually introduces can be tough. Check out this infographic for all the details of Facebook image sizes and dimensions to ensure that your content and page looks, sounds, and feels the best on Facebook.

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Pet Engine Marketing Pet Engine Marketing

Our Thoughts: Pet Spending by Generation

Following up on The Pet Business Professor’s recent post on 2018 U.S. Pet Spending by Generation, we figured we would help share this excellent data and share some of our thoughts, takeaways, and action items.

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Social Media, News Matt Aldrich Social Media, News Matt Aldrich

Social Media Habits by Generations

A report recently came onto our desk based on research done by The Manifest on social media habits by generation. We summarize it and give some of our insights as to what it means for pet stores, and how the data might affect pet store marketing strategies and tactics.

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Strategy, Event Marketing Matt Aldrich Strategy, Event Marketing Matt Aldrich

Holiday Retail Marketing Trends 2019 (Pt. 1)

When we really think about it, holiday shopping is about finding the perfect gift for the special people (or pets) in our lives. So how do you find that perfect gift? Santa doesn’t deliver it. Elves aren’t building it. Here’s our five holiday retail marketing trends of 2019, and some actionable takeaways for pet store owners and your pet store’s marketing strategy to thrive with these trends.

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Social Media Matt Aldrich Social Media Matt Aldrich

How to Set Up Instagram for Your Pet Store (Infographic)

Instagram is a hugely powerful tool for pet stores, and this infographic on how to set up Instagram for your pet store (or other pet business) can help you get the most ROI from it. Head to the bottom of the post to see our 3 major takeaways for pet businesses when it comes to setting up your business Instagram profile.

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Email Marketing Pet Engine Marketing Email Marketing Pet Engine Marketing

Email Content Ideas for Pet Stores (pt. 1)

Want to start email marketing for your pet store but you don’t know what kind of content to put out? Our team here at Pet Engine Marketing has come up with a handful of email content ideas for pet stores that you can put to the test, going beyond the standard newsletter.

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