Marketing Resources for Pet Businesses
Practical tips, SEO insights, how-to guides, and industry updates, built for independent pet retailers, groomers, trainers, boarders, and more.
Whether you're looking to drive foot traffic, get found online, or finally put a plan behind your marketing, you'll find it here.
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How Mom & Pop Pet Stores can Compete Against Big Box Stores
Here’s an awesome infographic with seven tips on how mom and pop pet stores can compete against big box retailers.
2020 Marketing Trends for Pet Stores
It’s interesting how marketing needs and trends reflect human desires and growth paths. In our lives, we continue to see an influx of technology, just like the marketing world. We cover some 2020 marketing trends for pet stores, taking the broader, industry-wide marketing trends and focusing them for local, independent, family-owned pet stores.
2020 Pet Holidays
Don’t miss a day this year when it comes to planning out your events, social media posts, or other content creation with this amazing Ultimate List of 2020 Pet Holidays from our friends at Dox Design!
January 2020 Marketing Calendar for Pet Stores
Use this January 2020 Marketing Calendar to improve your pet store’s marketing strategy and marketing planning. If you ever feel like your planning for marketing or events is rushed or last minute, or you can’t seem to finish everything that needs to be finished in time, then this resource will be helpful for you!
Facebook Image Cheatsheet [Infographic]
Keeping up with the changes that Facebook continually introduces can be tough. Check out this infographic for all the details of Facebook image sizes and dimensions to ensure that your content and page looks, sounds, and feels the best on Facebook.
Jet's Favorite Freesources: TeamUp
Need your pet store to be more organized? Want pet store marketing help with a content calendar? TeamUp is a great Freesource and made its way onto our list.
Our Thoughts: Pet Spending by Generation
Following up on The Pet Business Professor’s recent post on 2018 U.S. Pet Spending by Generation, we figured we would help share this excellent data and share some of our thoughts, takeaways, and action items.
December Marketing Calendar for Pet Stores
We’ve provided our free community of pet store owners this December marketing calendar for pet stores to help with your marketing planning during the busy holiday month.
Black Friday & Cyber Monday Infographic
Check out this infographic from Yes Marketing on Black Friday and Cyber Monday trends over the past few years. We’ll share a few thoughts and takeaways from this infographic below as it relates to pet stores and pet store marketing.
Email Content Ideas for Pet Stores (pt. 2)
Following up on part 1 of email content ideas for pet stores, we’ve got the second and final installment here to revamp, revolutionize, and rework your email marketing strategies for your pet store. You can check out the first installment HERE.
Social Media Habits by Generations
A report recently came onto our desk based on research done by The Manifest on social media habits by generation. We summarize it and give some of our insights as to what it means for pet stores, and how the data might affect pet store marketing strategies and tactics.
Holiday Retail Marketing Trends 2019 (Pt. 2)
Here we are, back with part 2 on Holiday Retail Marketing Trends 2019. We’re hoping our community of pet business owners and pet store owners are able to use these trends and key takeaways to improve their pet store’s marketing strategy for the holiday season.
Our Thoughts: Pet Spending in the U.S.
This post is going to be on our thoughts and action items in response to this piece by Pet Business Professor that digs into the spending inside our $78.60bn pet industry. It’s a really great, highly precise, detailed write-up on the numbers and spending broken up by economic and age-based demographics.
Holiday Retail Marketing Trends 2019 (Pt. 1)
When we really think about it, holiday shopping is about finding the perfect gift for the special people (or pets) in our lives. So how do you find that perfect gift? Santa doesn’t deliver it. Elves aren’t building it. Here’s our five holiday retail marketing trends of 2019, and some actionable takeaways for pet store owners and your pet store’s marketing strategy to thrive with these trends.
How to Set Up Instagram for Your Pet Store (Infographic)
Instagram is a hugely powerful tool for pet stores, and this infographic on how to set up Instagram for your pet store (or other pet business) can help you get the most ROI from it. Head to the bottom of the post to see our 3 major takeaways for pet businesses when it comes to setting up your business Instagram profile.
Email Content Ideas for Pet Stores (pt. 1)
Want to start email marketing for your pet store but you don’t know what kind of content to put out? Our team here at Pet Engine Marketing has come up with a handful of email content ideas for pet stores that you can put to the test, going beyond the standard newsletter.
Last Minute Holiday Campaigns for Pet Stores
If you’re feeling like you’re late to the game when it comes to pet store marketing for the holiday season, don’t stress out too much. There’s still a way for you to make an impact on your sales with these last minute holiday campaigns for pet stores.
How Pet Stores Can Optimize Email for Best ROI
Want to get more from your email marketing? We give you 4 quick hacks that will increase your open rates and bring in more sales for your pet store, optimizing email for best ROI.
5 Holiday Marketing Tips for Pet Stores
It’s fall, and it’s holiday season, and all of your competitors are vying for consumer attention. How do you stand out We’ve got 5 holiday marketing tips for pet stores to help pet store owners make a splash in their customer’s minds this November and December.
Metrics to Track for your Pet Store
Our second talk from Pet Connections Expo: We break down some of the key online metrics to track for your pet store, and we’ll briefly dig into ways that you can improve metrics and get better results when marketing your pet store.