Congratulations! You have won over a customer and nurtured the relationship to ensure that your pet parent keeps coming back every month. This is your pet store’s lifeblood: the loyal shopper. It’s a good feeling, seeing familiar faces, isn’t it?

We’re here with the February Marketing Calendar for Pet Stores, designed with YOU (pet store owners) in mind to make sure you don’t miss an opportunity to connect with your customers and your audience in a relevant, meaningful, branded way.

You can’t rest on your laurels once you’ve convinced shoppers of the value of your brand. To retain customers, you have to consistently deliver relevant and personalized content based on their preferences and past behaviors.

Social Media has become the new frontier of customer service. If you haven’t got ALL of those customer communication channels covered on a daily basis, your pet store runs the risk of losing business and disconnecting from current or potential new pet parent customers.

How do you turn your pet store’s customers into true brand advocates? The kinds of pet parents that speak to their friends about their excellent experience in your store, the kinds of pet parents that you can’t get enough of. We’ll share some thoughts on it in this Insider series on the pet parent’s journey to loyalty.

Responding to online reviews is one of our key service offerings for a number of reasons: it improves your credibility, it increases your visibility on search engines, it’s a valuable way to interact with customers, and reviews provide useful content that can be used elsewhere.

Here’s an awesome infographic with seven tips on how mom and pop pet stores can compete against big box retailers.

It’s interesting how marketing needs and trends reflect human desires and growth paths. In our lives, we continue to see an influx of technology, just like the marketing world. We cover some 2020 marketing trends for pet stores, taking the broader, industry-wide marketing trends and focusing them for local, independent, family-owned pet stores.

Don’t miss a day this year when it comes to planning out your events, social media posts, or other content creation with this amazing Ultimate List of 2020 Pet Holidays from our friends at Dox Design!

Use this January 2020 Marketing Calendar to improve your pet store’s marketing strategy and marketing planning. If you ever feel like your planning for marketing or events is rushed or last minute, or you can’t seem to finish everything that needs to be finished in time, then this resource will be helpful for you!

Keeping up with the changes that Facebook continually introduces can be tough. Check out this infographic for all the details of Facebook image sizes and dimensions to ensure that your content and page looks, sounds, and feels the best on Facebook.

Need your pet store to be more organized? Want pet store marketing help with a content calendar? TeamUp is a great Freesource and made its way onto our list.

Following up on The Pet Business Professor’s recent post on 2018 U.S. Pet Spending by Generation, we figured we would help share this excellent data and share some of our thoughts, takeaways, and action items.

We’ve provided our free community of pet store owners this December marketing calendar for pet stores to help with your marketing planning during the busy holiday month.

Check out this infographic from Yes Marketing on Black Friday and Cyber Monday trends over the past few years. We’ll share a few thoughts and takeaways from this infographic below as it relates to pet stores and pet store marketing.

Following up on part 1 of email content ideas for pet stores, we’ve got the second and final installment here to revamp, revolutionize, and rework your email marketing strategies for your pet store. You can check out the first installment HERE.

A report recently came onto our desk based on research done by The Manifest on social media habits by generation. We summarize it and give some of our insights as to what it means for pet stores, and how the data might affect pet store marketing strategies and tactics.

Here we are, back with part 2 on Holiday Retail Marketing Trends 2019. We’re hoping our community of pet business owners and pet store owners are able to use these trends and key takeaways to improve their pet store’s marketing strategy for the holiday season.

This post is going to be on our thoughts and action items in response to this piece by Pet Business Professor that digs into the spending inside our $78.60bn pet industry. It’s a really great, highly precise, detailed write-up on the numbers and spending broken up by economic and age-based demographics.

When we really think about it, holiday shopping is about finding the perfect gift for the special people (or pets) in our lives. So how do you find that perfect gift? Santa doesn’t deliver it. Elves aren’t building it. Here’s our five holiday retail marketing trends of 2019, and some actionable takeaways for pet store owners and your pet store’s marketing strategy to thrive with these trends.