Marketing Resources for Pet Businesses
Practical tips, SEO insights, how-to guides, and industry updates, built for independent pet retailers, groomers, trainers, boarders, and more.
Whether you're looking to drive foot traffic, get found online, or finally put a plan behind your marketing, you'll find it here.
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Top Five 2021 SEO Trends for Pet Stores
If you’re a pet store owner and you think it’s important that you are ranked on the first page, or in the top three results, of Google in 2021, you’re going to find this article worth reading to improve your pet store SEO results.
Six Steps to a Successful Pet Store Marketing Campaign
With this quick checklist of six steps, we’ll set you up with a resource for planning out your next pet store marketing campaign and ensure you don’t miss anything, skip a step, or get off track.
September Marketing Calendar for Pet Stores
Use your position as a pillar of joy and community within your area to remind your customers of the positive energy and excitement associated with the September holidays.
Aligning SEO and Pet Store Websites
In this article, we’ll provide a few tips on aligning your SEO with your website to make sure that you can get effective collaboration and positive results in your pet store SEO strategy.
Using Google Analytics for Your Pet Store Website (Pt. 2)
Moving on to part 2 of using Google Analytics for your pet store website. What to look at, what to look for, and how to take action from your insights is what's covered here!
August Marketing Calendar for Pet Stores
Looking for ideas for your pet store social media, pet store events, or pet store SEO content for August? Take advantage of this August marketing calendar to make the most of the final month of summer.
COVID Impact on Pet Stores and How Marketing Can Help
The COVID-19 pandemic has been, for many pet retailers, the single biggest challenge in the history of their business. Whether you’ve been in business for one year or thirty years, the impact has been widespread and damaging to retailers everywhere. How can pet store marketing help lead your through to the light?
Using Google Analytics for Your Pet Store Website (Pt. 1)
If you’ve ever opened up Google Analytics, you know that as far as free software goes, it’s a beast. There are countless toggles, filters, settings, categories, tools, and more that are arrayed as soon as you pull it up. It can be overwhelming. Where does one even start?
Attention-Grabbing Headlines for Pet Store Marketing
We go over a quick formula for creating attention-grabbing headlines for pet store owners that want to improve their pet store marketing strategy.
Importance of Having a Creative on your Pet Store Marketing Team
As a pet store owner, how often are you looking for creativity among your hires to improve the store physically, digitally, atmospherically, culturally, or otherwise?
Pet Store Social Media Marketing Calendars
In this Insider post for pet store owners, we’re going to go over the benefits of a pet store social media marketing calendar, how to get started making one, what platforms or services to use, and our best practices in creating and executing on these calendars!
Tips to Improve Video on Instagram for Pet Stores
Here are a handful of quick tips and pet store social media ideas you can use to run successful video marketing campaigns on Instagram for pet stores.
Successful Subject Lines for Pet Store Email Marketing
Spent 45 minutes on an email and 88% of your subscribers didn’t open it? OUCH! Fix that with these successful subject lines for pet store email marketing campaigns.
July Marketing Calendar for Pet Stores
Make the most of July’s national holidays and daily celebrations for those in the pet industry with our easy list of days to bookmark and ideas to build on!
5 Tips For Pet Store Website Pages to Convert
Want to get better conversion rates from your pet store website pages? Check out these 5 tips and guides to get you going.
Improve Your Pet Store's SEO (Podcast)
Pet Engine Marketing founder and CEO Matt Aldrich was asked by Behind the Pages, the PETS+ Podcast, to dish out some info on ways to improve your pet store’s SEO on your website!
5 Ways to Build Credibility as a Pet Store Owner
Credibility is what gives you confidence, authority, and magnetism within your industry and your audience. Without it, you’re just a store.
Jet's Favorite Freesources: Google Search Console
Optimizing your pet store website for conversions and/or leads is one of the best investments (time and money) that you can make for your business. Your website is selling while you sleep, so ensuring that it runs smoothly and provides you with actionable data can be a lifesaver, and Google Search Console can get you to that point.
5 Tips to Improve Pet Store Email Marketing
As more and more pet stores have shifted towards eCommerce solutions due to COVID-19, email marketing has become increasingly more important. The biggest issue is that many pet store owners that are just beginning their pet store’s email marketing campaigns face an uphill battle in fighting for attention.
How to Stay In Front of Your Audience During a Pandemic (Free Webinar)
Pet Connections Expo continues to work to provide its community of petpreneurs opportunities to build connections and learn during the pandemic in the form of their newly created Pet Connections Community and a series of free webinars pioneered by Pet Engine Marketing founder, Matt Aldrich.