Given the current circumstances, most monthly marketing plans and campaigns are being t̶h̶r̶o̶w̶n̶ ̶o̶u̶t̶ ̶t̶h̶e̶ ̶w̶i̶n̶d̶o̶w̶ adapted appropriately by our clients and those marketing their pet businesses smartly and responsibly! Check out our May 2020 Marketing Calendar for Pet Stores to join that group!

As a pet store owner, finding and targeting your ideal audience is the number one way to drive revenue growth year after year. With a specific set of questions and this infographic, we can help you get a better idea of who your ideal customer is, the life they lead outside your store, and the rest of their consumer profile.

Consumer behavior has changed: the where, how, and with whom in particular have undergone drastic shifts. With the impact of the COVID-19 virus, pet retailers have been forced to adapt to new consumer demands and behaviors such as dropshipping and direct-to-consumer pathways.

The new face of Pet Engine Marketing on Facebook will be our Group page: Marketing Help for Pet Businesses. Read on to learn more!

In these uncertain times, it’s understandable to wonder if right now is a good time to spend money on promoting your pet store. What should you promote? Where should you spend money? What does my audience want to hear? We cover all of these questions and more.

If you’re feeling a little stumped for content or creativity, this pet store social media sharing guide is going to be worth bookmarking!

If your pet store is adding eCommerce to respond to COVID-19, is that also affecting your pet store marketing and social media strategy? In this insider post, we’ll go over some pet store social media tips for eCommerce that you can use to maximize this opportunity to grow your eCommerce business.

For our clients, pet store social media, and social media in general, is so much more than sharing heartwarming animal-related stories, posting about the cute pets in the store, or selling a few extra bags of food or treats. Now more than ever as COVID-19 spreads across the country and businesses are shutting their doors, social media is the primary communication outlet for businesses, agencies, the government, and people.

With everything going on right now, it is more important than ever that your store stays active, communicative, and responsive online. Our April 2020 Marketing Calendar for Pet Stores is a good way to use your pet store social media feeds to create easy, relevant content for your audience to absorb as online-time skyrockets.

The world is changing, faster and more suddenly than most of us expected. And beyond the fraught health emergencies that so many of us are going through, many of us in the pet industry are being asked to adapt, change, and roll with the punches, uncertain of what the future looks like. At Pet Engine Marketing, we have been encouraging our clients to do a few things:

There are plenty of cultural events, days, and items in the March 2020 Marketing Calendar for Pet Stores for our store owners to work with! Pick one or two, not all except one or two, and get to planning while you still have time.

We’ve had an article published in Pets+ Magazine! It focuses on helping pet store owners use, track, and improve their Google Business listing insights and metrics.

As pet store marketers in today’s globalized digital age we have to think bigger and stretch past principles and guidelines into a framework that still fits today. That brings us to our 5 Ps of Pet Store Marketing.

Your business won’t succeed without reliable, competent, trustworthy employees. So when you find those A+ pet store employees, what are you as the pet store owner doing to keep them there for longer? Are you providing relevant rewards, more responsibility, less of a task they dislike or aren’t proficient at?

Congratulations! You have won over a customer and nurtured the relationship to ensure that your pet parent keeps coming back every month. This is your pet store’s lifeblood: the loyal shopper. It’s a good feeling, seeing familiar faces, isn’t it?

We’re here with the February Marketing Calendar for Pet Stores, designed with YOU (pet store owners) in mind to make sure you don’t miss an opportunity to connect with your customers and your audience in a relevant, meaningful, branded way.

You can’t rest on your laurels once you’ve convinced shoppers of the value of your brand. To retain customers, you have to consistently deliver relevant and personalized content based on their preferences and past behaviors.

Social Media has become the new frontier of customer service. If you haven’t got ALL of those customer communication channels covered on a daily basis, your pet store runs the risk of losing business and disconnecting from current or potential new pet parent customers.

How do you turn your pet store’s customers into true brand advocates? The kinds of pet parents that speak to their friends about their excellent experience in your store, the kinds of pet parents that you can’t get enough of. We’ll share some thoughts on it in this Insider series on the pet parent’s journey to loyalty.

Responding to online reviews is one of our key service offerings for a number of reasons: it improves your credibility, it increases your visibility on search engines, it’s a valuable way to interact with customers, and reviews provide useful content that can be used elsewhere.